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Britvic plc.
Key people Oliver Grace
Products Club Orange
Club Lemon
Club RockShandy
Club Apple
Club Pomegranate & Cranberry
Club Berry
Club Strawberry & Cherry
Website www.club.ie

Club Orange is a popular Irish carbonated soft drink produced in Ireland by Britvic Ireland and previously by Cantrell & Cochrane (C&C) and bottled at their plant in Dublin.

The ingredients are carbonated water, sugar, orange juice, citric acid, the preservative (sodium benzoate), the colours beta carotene and apocarotenal, and vitamin C (ascorbic acid). It is distinctive for the orange vesicles, or "bits," that remain in the glass after being consumed.

Britvic Ireland also produce Club Lemon, Pomegranate & Cranberry, Rock Shandy (a mixture of the orange and lemon flavours), Club Apple, Club Berry, Club Strawberry and Club Cherry soft drinks.

The previous advertising slogan of Club was "the bits inside make it come alive" although it was rarely seen on Club bottles and commercials. From 2009, the products slogan is, Some bits are crucial, making reference to its orange vesicles. The slogan can be found on all Club products. It is so popular a drink with Irish people that it is one of the most sought-after products by Irish expatriates[citation needed]

Contents

[edit] History

Club Orange was the first orange fruit juice to appear on the Irish market[citation needed]. It was concocted by Oliver Grace in 1946, but the formula has been refined since then to its present state. The name Club Orange derives from the Co. Kildare Gentlemans Club, which commissioned C&C to make an orange-flavoured drink. In 1950, Club Lemon was introduced as a sister product[citation needed]; ten years later Club Rock Shandy was born. Frank Murphy, a former managing director of C&C, had the idea of creating a new product club rock shandy In 2004 C&C relaunched Club Lemon, which now like its orange counterpart contained vesicles. Over the years many different drinks have appeared under the Club label, including Club Orange and Cranberry, Club Berry, Club Apple, among others. In 2006 Club Pomegranate and Cranberry was introduced.[citation needed]

[edit] Facts and Figures

Club Orange was the first orange fruit juice to come on the market[citation needed].

There are currently 11 different flavours of Club soft drinks.

Club has 45% of the market in Ireland.[citation needed]

1 billion oranges are used each year to produce Club Orange[1]

[edit] Production

Ingredients are sourced from all over the world, and then carbonated to make it fizzy. All the ingredients are blended together in Dublin. Bottles are then checked and labeled before being shipped out all across Ireland.

[edit] See also

[edit] References




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