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Chief channel officer (CCO) is a corporate title for the person responsible for all indirect revenue with a partner within an organization. The Channel Chief typically reports to the chief executive officer as a corporate officer or to the Chief Operations Officer (COO). The CCO is usually an executive or senior vice president position.

Responsible for daily management of a corporate the day-to-day activities of the corporation. The COO is one of the highest ranking members of an organization, monitoring the daily operations of the company, organization, or agency indirect sales, business and alliances with Business Partners.

With primary or shared responsibility for areas such as sales management, product development, distribution channel management, public relations, marketing communications (including advertising and promotions), pricing, market research, customer service, and programs.

Most influential Channel Chiefs in 2007 voted by CRN (www.crn.com) where

- Keith Goodwin, Senior VP, Worldwide Channels, Cisco

- John Thompson, VP, Solution Partners Organization - Americas, Hewlett Packard

- Rauline Ochs,VP, Alliances & Channels, Oracle

- Henrik Scheel, VP Channels & Business Partners, IBM Europe, Africa & Middle East

- Sharon Brindley, VP, Business Channels, Lexmark

- Klaus Holse Andersen, VP, Partner Group, Microsoft

- John Koury, VP, Global Channel & Marketing, EMC

- Allison Watson, VP, Worldwide Partner Group, Microsoft

- Julie Parrish, VP Global Channel Sales & Strategy, Symantec

- Taylor MacDonald, VP, Channel & Sales Operations - SAGE SOFTWARE