Consumer behaviour, also called as Consumer Psychology, is a branch of applied Psychology, marketing and Organizational Behaviour. It examines consumers' decision making processes and ways in which they gather and analyze information from the environment. See the consumer behaviour article for an overview. Consumer behaviour is a multidisciplinary field which is integral to Industrial Psychology and aspects of household economy studied in microeconomics. Consumer behaviour also means the actions shown by consumers while making decision to select household and consumer items. Consumer behaviour is a very interesting theory to learn for MBA Students.

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