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Tobias Carling, MD, Ph.D, Faculty: Yale Department of Surgery yalesurgery.org | Hello Magazine's Julia Carling comes to Asante Academy asante-academy.com | Tobias Carling, MD, Ph.D, Faculty: Yale Department of Surgery yalesurgery.med.yale.edu |
For other uses, see Carling (disambiguation).
Carling Black Label is the name of a brand of Canadian lager in Australia, Canada, Ireland, Great Britain and South Africa. In Sweden it is known as Carling Premier. Carling brands are currently owned by the Molson Coors Brewing Company. In South Africa it is distributed by SABMiller.
[edit] History
The history of Carling dates back to 1818 when Thomas Carling, a farmer in the English county of Yorkshire, took his family to the rich farmlands of eastern Canada, settling at what is now the city of London, Ontario. During his first year there Tom Carling cleared a small area. Then, in accordance with the custom of the day, he called on his neighbours to help at a "stumping bee", a cooperative effort in which each man brought his own oxen and tools and the land was cleared of tree stumps. All that these helpful neighbours asked was that they be refreshed and fed. Thomas Carling's refreshment, a home-brewed ale, was of such quality that soon he was brewing it for other stumping bees. In time, it grew so popular that he abandoned farming for full-time brewing. The first Carling brewery was a modest affair - a couple of kettles, a horse to turn the grinding mill and six strong men to work on the mash tubs. Carling was his own sales and shipping department. He started by trundling his wares through the streets of London, Ontario, Canada on a wheelbarrow. This was the humble beginning of what was to become a worldwide brewing organization. Tom Carling established the brewing company that bears his name in London, Canada in 1840. In 1840 Thomas Carling began a small brewing operation in London, Ontario, Canada selling beer to soldiers at the local military camp. By 1878, when his sons, John and William, built a new six-story brewery in London, Carling was a national name in Canada. The new brewery was destroyed by a fire just a year after opening. William Carling, after fighting the fire and losing the battle, died of pneumonia shortly after the fire. When he died, his sons William and John took over, naming it the W & J Carling Brewing Co. John Carling became a prominent figure in Canadian business and politics and was later knighted in 1893. Sir John Carling died in 1911 and the company has changed hands numerous times since. Sir John Carling, brewer, politician (born in London Twp, Upper Canada 23 January 1828; died at London, Ontario 6 November 1911). His father, Benjamin Rigby, a Methodist agricultural labourer, had emigrated from Yorkshire in 1818. At age 21 John joined the brewing and malting business which his father had established in 1843 near Victoria Barracks, London. He inherited the business in 1849 and continued as president, but he left its operation to his brother William and entered politics. He represented London as a Conservative in the assembly of the Province of Canada 1857-67 and in the Ontario Assembly 1867-73. After Confederation, Carling also sat in the House of Commons 1867-74, 1878-91 and 1892-95. He held several Cabinet posts, most notably as postmaster general, under John A. Macdonald 1882-85, and minister of agriculture 1885-92. In 1893 he was created KCMG; he sat in the Senate 1891-92 and 1896 to his death. The incorporation of the Carling Brewing and Malting Co in 1883 helped to finance his political career. In 1999 Carling achieved sales of 1 billion pints in the UK, breaking the previous record and strengthening its position as the No.1 selling lager. In 2007 they sold 2.3 billion pints in the UK, over 6 billion worldwide. Despite this the organisation lost its sponsorship deal with the Reading and Leeds festivals, which lasted between 1998-2007, resulting in a lot of lost revenue that would have been mostly made from pints sold at the event, including sponsorship royalites. This was later coupled when Carling went on to lose its sponsorship deals with the UK's academy venues to O2, alongside losing the Hammersmith Apollo to LiveNation. This is expected to have a massive negative impact on the company due to the beer no longer being sold at the venues it once was contracted with. Carling are the main sponsors of Scottish football team's Celtic FC and Rangers FC. Carling are also the head sponsor's of the Football League Cup now called the Carling Cup. One of the largest pub chains in the UK, Wetherspoons, decided in September 2009 not to supply Carling anymore. Their reasoning is widely thought to motivated by price, they have instead entered into a seven year exclusive deal with the Danish brewery Carlsberg [edit] See also[edit] References
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