CEAT Limited Information & CEAT Limited Links at HealthHaven.com

CEAT LIMITED
Type	Public; BSE: 500878)
Founded	1958
Headquarters	Mumbai, India
Key people	R. P. Goenka, Chairman; H. V. Goenka Vice Chairman,; Paras K. Chowdhary Managing Director
Industry	Tyres & Tubes
Revenue	US$ 434 million
Employees	~5,384 (as on 31st March 2006)
Website	www.ceattyres.in

CEAT Limited is a tire manufacturing company based in Mumbai, India. CEAT is an abbreviation for Cavi Electrici Affini Torino (Electrical Cables and Allied Products of Turin). Founded in Italy as CEAT Tyres by Virginio Bruni Tedeschi, the company established its manufacturing in India in 1958 and was sold to Pirelli by Virginio's heir Alberto Tedeschi (Carla Bruni's stepfather) in the 1970s. The company's Indian division was then taken over by RPG Enterprises in the year 1982 which also got the rights to the CEAT brand and renamed the company as CEAT Limited. Its tagline is "Born Tough".

CEAT is one of the largest tire manufacturers in India and Sri Lanka with an annual turnover of Rs 1,952 crores (US$ 434 million) and has about 55% of the local truck and light truck tyre market.^[1]

[edit] Locations

The company is headquartered in Mumbai. It has manufacturing plants in Mumbai and Nashik. CEAT owns:

4 Manufacturing plants - 2 in India and 2 in Sri Lanka
10 outsourcing units for tyres, tubes and flaps
3 dedicated 2-3-wheeler plants controlled by CEAT

[edit] Products

CEAT manufactures a wide range of tires for various customer radials for Indian vehicles and caters to various user segments including

Heavy-duty Trucks and Buses
Light Commercial Vehicles
Earthmovers
Forklifts
Tractors
Trailers
Cars
Motorcycles and Scooters
Auto-rickshaws

It exports to over 110 countries across the world.^[1] In April 2007, the de-merger of its investment business to a separate investment and finance company was approved. CEAT is the only tyre company to be warded the ISO/TS 16949:2002 certification.^[1]

[edit] CEAT Cricket Ratings

CEAT Cricket Ratings (CCR) was formed in 1995. It is the first International Cricket Rating System to reward and recognize the performances on annual basis. CEAT has also introduced the CCR Best Bowler, CCR Best Batsman, CCR Best Cricketer and CCR Best Cricket Team as well as CEAT Under 19 & T20 ratings.