"Innertube" redirects here. For the part of an inflatable tire (USA) / tyre (UK), see tire.

CBS Innertube is a broadband video channel launched by CBS in May 2006. The channel offers original Web-only shows, as well as rebroadcasts of CBS's regular shows.This service is currently only available in the United States. Beginning 2008, CBS began adding classic television series such as Hawaii Five-O, The Ed Sullivan Show, and The Twilight Zone to its selection (also including shows such as Melrose Place, MacGyver and Star Trek: The Original Series, which never aired on CBS but are owned by CBS Television Distribution).

[edit] Advertising

Advertising on Innertube was different and independent from CBS. Sponsors who had network coverage had to purchase Innertube advertising separately.^[1] These spots were sold in 15 and 30 second increment, similar to the network version.^[1] Although the goal of Innertube was to attract newer, more technologically advanced viewers, CBS had also hoped to gain some overlap from network viewers wishing to watch rebroadcasts of network shows. Finally, CBS planned to include special one-on-one interviews with celebrities.^[2]

[edit] Fate of Innertube

CBS had outdone other networks by including a much bigger selection and for no cost to the viewer.^[3] Nearly a year after its launch though, Innertube was not attracting the numbers it had hoped for. Network executives realized that not many viewers were going to the site and decided to rebrand “innertube” to just “CBS.com,” a more recognizable site for its viewers.^[4]

[edit] References

1. ^ ^{a b} Newcomb, Kevin. "CBS Launches 'innertube' Broadband Video Network." ClickZ. 5 May 2006.
2. ^ "CBS Inflates Innertube Broadband TV." Digital TV Group Limited. 5 Aug. 2006
3. ^ West, Kelly. "CBS Launches Innertube." Blend Television. 5 July 2006
4. ^ WebPro News Staff. "CBS Goes Net As Innertube Fails to Pop." WebPro News Online. 14 May 2007.

[edit] External links

• CBS Innertube (works only in the United States)
• Index of CBS Innertube Clips and Episodes

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