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CBS Daytime (CBSD) is a television programming block on CBS.

Contents 1 Executives 2 Schedule 3 News 3.1 The Early Show 4 Game shows 4.1 The Price Is Right 4.2 Let's Make a Deal 5 Soap operas 5.1 The Young and the Restless 5.2 The Bold and the Beautiful 5.3 As the World Turns 6 Past series on CBS Daytime 6.1 Soap operas 6.2 Game shows 7 Ratings history 7.1 DVR ratings 7.2 Internet ratings 8 List of CBS Daytime slogans 9 References 10 External links

[edit] Executives

Lucy Johnson served as President of CBS-D from 1989 - 2003. CBSD's current Senior Vice President is Barbara Bloom, her Vice President is Michelle Newman. Newman was appointed CBS-D vice president in May 2008. Bloom reports to Nina Tassler, who in turn reports to Nancy Tellem, and Tellem's boss is Les Moonves. CBS-D former Vice President was Richard Mensing. Mensing was raised in Richmond, VA, had been with CBS-D from 2003-2008, and was ABC Daytime's Creative Director from 1999-2002. Promo Magazine

Its main competitors are ABC Daytime and NBC Daytime.

[edit] Schedule

CBS Daytime (2009 - present; NOTE: All Eastern (ET); **affiliate schedules differ)

7:00 AM - 9:00 AM	The Early Show (TES)
11:00 AM - 12:00 PM	The Price Is Right (TPIR)
12:30 PM - 1:30 PM	The Young and the Restless (Y&R)
1:30 PM - 2:00 PM	The Bold and the Beautiful (B&B)
2:00 PM - 3:00 PM	As the World Turns (ATWT)
3:00 PM - 4:00 PM	Let's Make a Deal (LMAD)**

[edit] News

[edit] The Early Show

• Debut: November 2, 1999
• Hosts: Julie Chen, Harry Smith, Dave Price, Russ Mitchell, Maggie Rodriguez

[edit] Game shows

[edit] The Price Is Right

• Debut: September 4, 1972
• Host: Drew Carey
• Announcer: Rich Fields
• Production Company: FremantleMedia/RTL Group
• Producing Team: Syd Vinnedge (executive consultant), Mike Richards (executive producer), Kathy Greco, Adam Sandler ^[1](producers), Stan Blits, Sue MacIntyre (co-producers)
• Directing/Writing Team: Rich DiPirro (director), Fred Witten (associate director)

[edit] Let's Make a Deal

• Debut: October 5, 2009
• Host: Wayne Brady
• Announcer: Jonathan Mangum
• Production Company: FremantleMedia/RTL Group
• Producing Team: Mike Richards (executive producer), Monty Hall (creative consultant)
• Directing/Writing Team: Lenn Goodside (director)

[edit] Soap operas

[edit] The Young and the Restless

• Debut: March 26, 1973
• Creators: William J. Bell, Lee Phillip Bell
• Production companies: Bell Dramatic Serial Company, Corday Productions Inc. (owns 1% of Y&R), Sony Pictures Television (owns the majority of Y&R)
• Producing team: Maria Arena Bell (Co-Executive Producer), Paul Rauch (Co-Executive Producer), John Fisher (Supervising Producer), Anthony Morina (Supervising Producer), Josh O'Connell (Associate Producer), Matthew J. Olson (Associate Producer)
• Directing team: Mike Denney, Sally McDonald, Peter Brinckerhoff, Dean LaMont, Andrew Lee, Grant A. Johnson
• Head writer: Maria Arena Bell
• Co-head writer: Hogan Sheffer, Scott Hamner
• Associate head/breakdown/script writers: Natalie Minardi Slater, Marla Kanelos, Beth Milstein, Paula Cwikly, Eric Freiwald, Sandra Weintraub, Linda Schreiber, Jay Gibson, Amanda L. Beall, Janice Ferri Esser, Tom Casiello, Lisa Connor
• Creative consultant: Bill Bell Jr.
• Casting director: Camille St. Cyr
• Cast: Peter Bergman, Eric Braeden, Sharon Case, Judith Chapman, Jeanne Cooper, Doug Davidson, Eileen Davidson, John Driscoll, Clementine Ford, Adrienne Frantz, Daniel Goddard, Michael Graziadei, Stacy Haiduk, Amelia Heinle, Elizabeth Hendrickson, Bryton James, Christel Khalil, Christian LeBlanc, Kate Linder, Thad Luckinbill, Darius McCrary, Billy Miller, Joshua Morrow, Michael Muhney, Emily O'Brien, Greg Rikaart, William Russ, Melody Thomas Scott, Kristoff St. John, Michelle Stafford, Jess Walton, Yvonne Zima

[edit] The Bold and the Beautiful

• Debut: March 23, 1987
• Creators: William J. Bell, Lee Phillip Bell
• Production company: Bell-Phillip Television Productions Inc.
• Producing team: Bradley Bell (Executive Producer), Rhonda Friedman (Supervising Producer), Ron Weaver (Senior Producer), Cynthia J. Popp, Adam Dusevoir (Coordinating Producer), Casey Kasprzyk (Associate Producer)
• Directing team: Michael Stich, Deveney Kelly, Cynthia J. Popp, David Shaughnessy, Jennifer Howard
• Writing team: Bradley Bell (HW), Kay Alden (co-HW), Donna Swajeski, Michael Minnis, Elizabeth Snyder, Rex M. Best, Tracey Ann Kelly, Patrick Mulcahey, John F. Smith, Adam Dusevoir, Shannon Bradley, Lee Phillip Bell (Long Term Story Advisor)
• Story consultant: Jerry Birn
• Cast: Texas Battle, Brandon Beemer, Drew Tyler Bell, Sarah Joy Brown, Don Diamont, Lesley-Anne Down, Susan Flannery, Jennifer Gareis, Winsor Harmon, Rick Hearst, Ashley Jones, Katherine Kelly Lang, Kyle Lowder, John McCook, Alley Mills, Ronn Moss, Aaron D. Spears, Heather Tom, Hunter Tylo, Jack Wagner, Jacqueline MacInnes Wood

[edit] As the World Turns

• Debut: April 2, 1956
• Final scheduled episode on CBS: September 17, 2010
• Production company: TeleNext Media, Inc. for Procter & Gamble Productions Inc.
• Producing team: Christopher Goutman (Executive Producer), Carole Shure, Vivian Gundaker ([1], [2], [3], [4], [5], [6], [7]), Jennifer Maloney, Jennifer Schacor
• Directing team: Habib Azar, Jennifer Pepperman, Maria Wagner, Sonia Blangiardo, Michael Eilbaum, John O'Connell, Christopher Goutman
• Writing team: Jean Passanante (Head Writer), Leah Laiman (Co-Head Writer), Lisa Connor, Cheryl Davis (playwright), Peter Brash, Susan Dansby, Courtney Simon, Richard Culliton, Lisa Kohn, David A. Levinson
• Director of Production Services: Eve Luzzi
• Cast: Noelle Beck, Terri Colombino, Trent Dawson, Ellen Dolan, Eileen Fulton, Van Hansis, Don Hastings, Kathryn Hays, John Hensley, Kelley Menighan Hensley, Scott Holmes, Roger Howarth, Elizabeth Hubbard, Jon Lindstrom, Billy Magnussen, Grayson McCouch, Michael Park, Austin Peck, Jake Silbermann, Marnie Schulenburg, Helen Wagner, Maura West, Marie Wilson, Colleen Zenk Pinter

[edit] Past series on CBS Daytime

[edit] Soap operas

• The Brighter Day (1954-1962)
• Capitol (1982-1987)
• The Clear Horizon (1960-1962)
• The Edge of Night (1956-1975, then it moved to ABC)
• The Egg and I (1951-1952)
• The First Hundred Years (1950-1952)
• Full Circle (1960-1961)
• Guiding Light (1947-1956 on CBS radio, 1952-2009 on CBS TV, previously on NBC radio 1937-1947)
• Hotel Cosmopolitan (1957-1958)
• Love Is A Many Splendored Thing (1967-1973)
• Love of Life (1951-1980)
• Portia Faces Life (1954-1955; it later became The Inner Flame 1955)
• The Road of Life (1954-1955)
• Search for Tomorrow (1951-1982, then it moved to NBC)
• The Secret Storm (1954-1974)
• The Seeking Heart (1954-1955)
• Valiant Lady (1953-1957)
• Where The Heart Is (1969-1973)
• Woman with a Past (1954)

[edit] Game shows

Despite little genre output when compared to NBC and ABC, CBS is the last remaining Big Three broadcast network to carry daytime game shows. Ironically, when NBC and ABC were still producing several game shows in daytime, CBS gave up on the format during the 1967-68 season. From 1968 until fall 1972, the network carried no game shows. However, as part of CBS's "rural purge" effort to lure wealthier suburban viewers, CBS executive Fred Silverman commissioned four new game shows (The New Price Is Right, Gambit, The Amateur's Guide to Love and The Joker's Wild) for the daytime schedule, to replace the reruns seen in the daytime slots up to this point. All but Amateur's Guide were major hits; The Price Is Right has aired continuously in daytime on CBS ever since.

Currently, CBS is carrying two network game shows, the long-running The Price Is Right and the 2009 revival of Let's Make a Deal. Prior to the revival of Let's Make a Deal, the last game show on CBS other than The Price is Right was the Ray Combs version of Family Feud, which was cancelled in 1993.

• The $10,000 Pyramid (1973-1974, then on ABC)
• The $25,000 Pyramid (1982-1988)
• The $64,000 Question (1955-1958)
• The Amateur's Guide to Love (1972)
• Beat the Clock (1957-1958 daytime, then on ABC primetime, later syndicated, back to CBS, 1979-1980)
• Blackout (1988)
• Body Language (1984-1986)
• Card Sharks (1986-1989, previously on NBC, later syndicated)
• Child's Play (1982-1983)
• Dotto (1958)
• Family Feud (1988-1993, previously on ABC, also syndicated)
• For Love or Money (1958-1959)
• Gambit (1972-1976, then later on NBC)
• Give-n-Take (1975)
• Hollywood's Talking (1973)
• The Joker's Wild (1972-1975, later syndicated)
• Match Game '73-'79 (1973-1979, previously and later on NBC, later on ABC, also syndicated)
• Musical Chairs (1974)
• Now You See It (1974-1975 and 1989)
• Pass the Buck (1978)
• Password (1961-1967, later on ABC and NBC)
• Press Your Luck (1983-1986)
• Spin-Off (1975)
• Tattletales (1974-1978 and 1982-1984, also syndicated)
• Tic-Tac-Dough (1978, previously on NBC, later syndicated)
• To Tell the Truth (1962-1968 daytime, later on NBC and syndicated)
• Wheel of Fortune (1989-1991, previously and later on NBC, also syndicated 1983-present)
• Whew! (1979-1980)

[edit] Ratings history

Since 1989, CBS Daytime has been the #1 rated daytime network.

For the week ending 2/2/09: For the fourth week running, The View was Daytime’s No. 3 program in Total Viewers (4.42 million), and was the second-most-watched in Women 18-49 (1.08 million).

In Women 18-49, this week stood as “The View’s” most-watched week in nearly 3 months (1.08 million, since week of 11/24/08), while General Hospital matched last week’s best-in-5-months delivery in Women 18-49 (1.03 million, since week of 9/8/08).

All ABC Daytime shows placed among Daytime’s Top 5 in Women 18-49: The Young And The Restless (1.2 million), The View (1.08 million), General Hospital (1.03 million), All My Children (788,000) and One Life to Live (779,000).

ABC aired 3 of the week’s Top 5 programs in Daytime in Women 18-34 with General Hospital (396,000), The View (392,000) and All My Children (305,000). Source: NTI, Live + Same Day: Week of 2/2/09.

[edit] DVR ratings

Week of 12/22 - 12/28/08

• 1. Y&R: 69,000 DVR viewing audience
• 2: GH: 67,000
• 3: B&B: 65,000
• 4: DOOL: 61,000
• 5: ATWT: 55,000

[edit] Internet ratings

In its first public release of online individual TV program rankings, The Nielsen Company announced that Desperate Housewives had 723,000 unique viewers in December 2008, while Scrubs and True Beauty drew 519,000 and 462,000 respectively. When ranked by time spent per viewer in December 2008, CWTV.com’s Gossip Girl drew 140.0 minutes per viewer while Private Practice drew 350,000 viewers and 123.1 minutes. The Young And The Restless drew 323,000 viewers and 115.6 minutes. Guiding Light drew 40,000 viewers and 53.65 minutes.^{[citation needed]}

May 2009: ABC's Lost and Grey's Anatomy, and The CW's Gossip Girl racked up big online audiences in May 2009 according to online video viewing stats for May just released by Nielsen VideoCensus. Other shows that made the top 10 in video streaming: Desperate Housewives, The Office, Dancing With the Stars and Survivor: Tocantins among them.

The caveat with Nielsen's online video numbers is that they do not encompass any viewing done via Hulu, which has quickly emerged in the past year as the dominant online showcase for full-length TV episodes. Disney is in the midst of finalizing a deal to join News Corp. and NBC Universal as an equity partner in Hulu.com. That move by the Mouse that is seen as an endorsement of Hulu's business merits and its broad online distribution strategy. Nielsen's survey does include viewing done via the individual network websites for NBC and Fox.

Through plays on ABC.com, Lost accounted for 36.4 million total video streams -- a tally that includes views of full-length episodes, clips and video podcasts related to the show. Grey's Anatomy was No. 2 with 29 million streams. Compared to the same stats from March, Lost was up 13% while Grey's Anatomy climbed 57%. ABC noted that Lost has been the top dog among video streams for five consecutive months.

Rounding out May's top five were ABC's Desperate Housewives (14.9 million streams); NBC's The Office (14.5 million); and ABC's Dancing With the Stars (13.1 million). CBS' NCIS was No. 6 with 11.6 million streams, followed by CBS Daytime's The Young and the Restless (11.5 million) and Survivor (11.1 million). ABC's The Bachelorette was No. 9 with 9.1 million. Gossip Girl rounded out the top 10 with 8.4 million.

Hulu does not break out program-by-program numbers. But on the site's list of most-watched programs and clips during the past month, Family Guy accounts for four slots in the top 10, along with segments of Saturday Night Live, The Simpsons and The Office. [Source: Variety]

[edit] List of CBS Daytime slogans

• 1981: Powerful Dramas
• 1982: Daydreams
• 1985-1986: In the Heat of the Day
• 1986: In the Heat of it (summer slogan)
• 1986-1987: Rumor Has It
• 1987-1988: Can't Get Enough
• 1988-1989: Be Tempted
• 1989-1990: The Scoop
• 1990-1991: Give me the Buzz
• 1991-1992: Try Me
• 1992-1993: Imagine
• 1993-1994: Don't Blink and Don't Look Away
• 1994-1995: Every Moment
• 1995-1996: Aren't you glad today
• 1996-1997: Always Watch Your Back
• 1997: Lose Your Cool (summer slogan)
• 1997-1999: Oh, If you only knew
• 1999-2001: What Happens next...is everything (It's Everything)
• 2001-2002: Did You Understand That?
• 2002-2003: Get it on!
• 2003-2004: Hot Enough for you
• 2004-2005: The Look that's got you hooked
• 2005-2006: Nobody does it Better
• 2006-2007: The Day belongs to CBS
• 2007-2009: The Drama is always on
• 2009: Summer is for CBS Daytime (summer slogan)
• 2009-Present: Only CBSDaytime

[edit] References

[edit] External links

• CBS Daytime

v • d • e Current Daytime television in the United States ABC: ABC Daytime  · CBS: CBS Daytime  · NBC: NBC Daytime  · The CW: The CW Daytime