C. F. Hathaway Company was a private manufacturer of shirts for men and boys, located in Waterville, Maine. It was founded in 1837 and made uniform shirts for Union soldiers during the American Civil War. It is most famous for its "man with an eye patch" advertising campaign, which was created by Ogilvy & Mather in 1951.^{[citation needed]} The man who appeared in the ad was Baron George Wrangell, who was a Russian aristocrat with 20/20 vision,^[1] but the advertisement's creator, David Ogilvy, was inspired by a picture of Lewis Douglas, who had lost an eye in a fishing accident.^[2]

The company closed its Maine factory in 2002, making it the last major American shirt company to produce shirts in the United States.^[3]

[edit] References

[edit] External links

• Example of "man with an eye patch" advertisement

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