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Buena Vista International printed logotype featuring Sleeping Beauty Castle.

Buena Vista was a brand name frequently used for divisions of The Walt Disney Company, whose primary studios and offices are located on Buena Vista Street in Burbank, California. It was originally created by Walt Disney in 1953 after the release of Peter Pan to distribute his film and television productions, thus ending a 20-year affiliation with RKO Pictures. Disney semi-retired the name in May 2007, although this name is, to the present day, used for most home video and DVD distribution.^[1]

[edit] Re-organization

The following Buena Vista Brands have been retired or renamed to a Disney or ABC name, in accordance to the company's branding strategy. BVS and Lake Buena Vista however, did not change their name.

[edit] References