Brody's

Fate	Acquisition by Proffitt's
Founded	Early 1900's
Defunct	1998
Headquarters	Greenville, North Carolina
Industry	Retail
Products	Fashion apparel, shoes, accessories, and cosmetics.

Brody Brothers Dry Goods Company, Inc., more commonly referred to as Brody's, was an upscale fashion merchandise chain formerly headquartered in Greenville, North Carolina, with branch stores located in eastern North Carolina. The Brody family remains prominent in eastern North Carolina and the Brody School of Medicine at East Carolina University was named in their honor.^[1][2][3]

[edit] History

Brody's was founded by Hyman J. Brody in the early 1900s, with its beginnings as a shoe store in Sumter, South Carolina. In 1928, one of Brody's sons, Leo Brody, relocated to Kinston, North Carolina and founded Brody Brothers Dry Goods. Leo Brody, along with six of his brothers, began to expand the retail business. Upon acquiring Cohen & Sons Mercantile and Clothing in 1973, the family owned chain eventually expanded to seven stores in seven malls in eastern North Carolina.

At the time of its acquisition by Proffitt's in 1998, Brody's stores were located in The Plaza and Carolina East Mall in Greenville, North Carolina; Golden East Crossing in Rocky Mount, North Carolina; Vernon Park Mall in Kinston, North Carolina; Berkeley Mall in Goldsboro, North Carolina; and Twin Rivers Mall in New Bern, North Carolina. Combined retail space at the time of acquisition stood at 275,000 square feet. In 2005, the Greenville, Rocky Mount, Kinston, and Goldsboro stores were sold by Proffitt's successor Saks, to Belk.^[4]

[edit] References

• "Proffitt's, Inc. Announces Acquisition of North Carolina Based Brody's," BNET Business Network: Business Wire, Mar 6, 1998 (retrieved Aug 31, 2008).

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