Broadview Security

Type	Public (NYSE: CFL)
Predecessor	Brink's Home Security (1983)
Founded	2009 (as Broadview)
Headquarters	Irving, Texas, United States
Key people	Robert B. Allen (CEO)
Industry	Security systems
Services	Home security
Website	BroadviewSecurity.com

Broadview Security^[1] (NYSE: CFL), formerly Brink's Home Security, is an American provider of home security services headquartered in Irving, Texas. The company has over 1.3 million customers in the U.S. and Canada^[2]. It was spun-off from The Brink's Company in 2008.

Contents 1 History 2 Management 3 Advertising 4 References 5 External links

[edit] History

The Brink's Company in all its forms has existed since 1859. Brinks is known for its armored trucks.

Brink's Home Security was established in 1983. The first official campaign was launched in 2001. In 2008, Brinks spun-off its home security business, and was renamed officially Broadview in 2009.^[3]

[edit] Management

The company's current CEO is Robert B. Allen.

[edit] Advertising

Brink's was known for its commercials, most of which take place at night. The first of eight commercials for Brink's aired in 2001. It featured a mom about to get popcorn for her kids when she sees a robber's shadow. The three scurry upstairs after the alarm sounds. The phone rings and a worker for Brinks' asks if everything is okay. Another is when a teenage girl is dropped home by her boyfriend and when he leaves, her ex-boyfriend breaks down the door. She also runs upstairs, and at that time, Broadview contacted her to see if she was okay. Another Broadview commercials showed a mother and daughter playing in the backyard and a group of burglars peering through a hole in the fence. The two head inside and the burglars break down the door, severely frightening them. Some commercials run for a full minute and are broadcast on major networks.

[edit] References

[edit] External links

• Company Homepage

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