Brandweek Information & Brandweek Links at HealthHaven.com

*Brandweek*
Chief editor	Todd Wasserman
Categories	Marketing
Frequency	Weekly
Publisher	Nielsen Company
Country	United States
Language	English
Website	Brandweek.com
ISSN	1064-4318

Brandweek is a weekly American marketing trade publication. First published in 1986 as Adweek's Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week magazine. Brandweek covers the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication is part of the AdweekMedia Group of magazines owned by The Nielsen Company. It publishes 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing.

Brandweek's flagship properties include Superbrands^[2] and Marketer of the Year.^[3]

In January 2009, it launched its blog Brandfreak,^[4] which takes an irreverent look at the world of marketing and branding.

[edit] References

General

Govoni, Norman (2003). Dictionary of Marketing Communications. SAGE. p. 24. ISBN 0761927719.

Specific

^ Ali, Rafat (2008-10-21). "Nielsen Reorgs Adweek, Brandweek, Mediaweek; Layoffs; Why Three Anymore?". The Washington Post. Katharine Weymouth. http://www.washingtonpost.com/wp-dyn/content/article/2008/10/21/AR2008102101690.html?nav=hcmodule. Retrieved 2008-10-29.
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[edit] External links

Brandweek: Official site

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[0] Ali, Rafat (2008-10-21). "Nielsen Reorgs Adweek, Brandweek, Mediaweek; Layoffs; Why Three Anymore?". The Washington Post. Katharine Weymouth. http://www.washingtonpost.com/wp-dyn/content/article/2008/10/21/AR2008102101690.html?nav=hcmodule. Retrieved 2008-10-29.

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