Bounty (brand) is a paper towel product manufactured by Proctor & Gamble in the United States of America

Contents 1 Sale of British rights 2 Advertising 3 Popular culture 4 References 5 External links

[edit] Sale of British rights

In 2007 P&G sold the UK rights to the product Bounty to Swedish manufacturer SCA on the understanding that SCA would rebrand the product to their own name within a limited time period. Consequently the product on sale as "Bounty" in the UK has become rebranded as Plenty (brand). P&G retains all rights to the name "Bounty" and their product remains on sale under that name in the USA.

[edit] Advertising

Bounty advertising in the UK features two large stubbly men wearing wigs and dresses referred to as Brenda and Audrey performing household tasks that require a paper towel and comparing them to other products.^[1][2]

[edit] Popular culture

Bounty paper towels are mentioned in the promotional materials for the film Zombieland as "Rule 12" on the list of rules for surviving a zombie apocalypse.^[3][4]

The animated series Family Guy made a reference to Bounty, in the episode Fore Father.

[edit] References

[edit] External links

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