Bloomberg Television is a 24-hour global network dedicated to providing viewers with business and financial news. It is distributed globally, reaching over 200 million homes worldwide. Bloomberg Television is owned and operated by Bloomberg L.P. and is internationally headquartered in New York City with its European Headquarters in London and Asian Headquarters in Hong Kong.
[edit] Channels
- Former channels
- Bloomberg (US)
- Bloomberg Asia Pacific (Hong Kong and Singapore based division)
- Bloomberg Europe (from London)
- Bloomberg Germany (in German)
- Bloomberg France (in French)
- Bloomberg Italy (in Italian)
- Bloomberg Japan (in Japanese)
- Bloomberg Spain (in Spanish)
[edit] United States service
The network also provides funding and studio facilities for the nightly PBS/WNET program Charlie Rose.
The network's morning pre-opening bell programming was formerly simulcasted in a paid programming arrangement in the United States by the USA Network until 2004, when that network dropped the simulcast months before the NBC Universal merger was consummated, due to concerns USA would then air the coverage of a competitor to future sister network CNBC. The simulcast then moved to E!, where it remained until its end in January 2009, when the network had expanded their reach on digital cable systems enough to negate the simulcast. In its time on E!, the 5-8am block was the most watched period for the network according to Nielsen Media Research.
Bloomberg Television's US network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market program, Starting Bell, before the new graphics expanded to all of the network's programs on February 17, 2009. Also on that date, Bloomberg US revamped its weekday programming lineup (see "Programs on Bloomberg" below).
Starting October 2009, Bloomberg Television debuted another new graphics again.
[edit] International Channel
In February, 2009, Bloomberg Television announced that it would cease operating some of the international variations of the channel placing a greater focus on a more international Bloomberg channel.[1]
On March 9, 2009 the localised channels available in Germany, France, Italy and Spain ceased operations. Today, throughout Europe the original pan-European version of Bloomberg Europe (International) is available on cable and digital television providers. Since March 9, 2009 Bloomberg now utilizes its existing international production teams in Hong Kong (Bloomberg Asia), Europe (Bloomberg Europe) and America (Bloomberg) adding a more global feel to the channel. Bloomberg International provides programming from Hong Kong in the early morning, produced by Bloomberg Asia (International), from London in the late morning, produced by Bloomberg Europe (International) and from its main headquarters in New York in the afternoon. Each Bloomberg receives localized advertising and a relevant business news ticker on screen.
Bloomberg Japan ceased broadcasting on April 30, 2009. The channel has now been replaced by Bloomberg Asia (International).[2]
Bloomberg Brazil and Bloomberg Latin America will integrate into the global Bloomberg channel during the year 2009.
[edit] Programming
[edit] Weekday
Weekday schedule begin Sunday 6pm(ET), 11pm(UK/Ireland/Portugal), Monday 12am(CET) and 6am(HK).
[edit] Competitors
Bloomberg Television's main competition in the US is CNBC and Fox Business Network. International competitors include:
[edit] References
[edit] See also
[edit] External links
[edit] Americas
[edit] Europe
