Beverages & More! (BevMo!) is a privately held corporation based in Concord, California selling mainly alcohol, but also some food and drinking paraphernalia.

Contents 1 Overview 2 History 3 See also 4 External links 5 References

[edit] Overview

BevMo! offers more than 3000 types of wines, 1500 types of spirits, and 800 types of beers.^[1] Most BevMo! stores cater to the community by having weekly beer and wine tasting for a nominal charge per state law to any consumer of legal age. Because the vast majority of products within the stores are alcoholic, one must be either with an adult over the age of 25, or over the age of 21 to enter the store. The Arizona stores accept unexpired identification from all US states, military IDs, passports and Mexico and Canada IDs.

[edit] History

The corporation was started in 1994, calling itself Beverages & More. However, when consumers began calling the chain BevMo!, the name stuck and the corporation formally adopted the nickname.^[1] BevMo owns and operates 97 stores as of 10/31/08 in California and Arizona.^[2] It claims to be the largest chain of alcoholic superstores in California, and is aggressively looking to continue to expand the brand, especially in Arizona.

In 2007 BevMo! was acquired by TowerBrook Capital Partners, L.P., a New York and London-based private equity firm.^[3]

[edit] See also

• Alcohol
• Alcohol advertising
• Cocktail
• Liquorland

[edit] External links

• BevMo! official website

[edit] References

Beard, Betty (2006-09-22). "Calif. liquor superstore chain to open location in Chandler" (in english). The Arizona Republic. http://www.azcentral.com/arizonarepublic/business/articles/0922biz-cr-beverages0922.html. Retrieved 2007-08-15.