This article or section has multiple issues. Please help improve the article or discuss these issues on the talk page. It does not cite any references or sources. Please help improve it by citing reliable sources. Tagged since June 2009. It is written like an advertisement and needs to be rewritten from a neutral point of view. Tagged since June 2009. It may need to be wikified to meet Wikipedia's quality standards. Tagged since June 2009. It may require general cleanup to meet Wikipedia's quality standards. Tagged since June 2009. It may have been edited by a person who has a conflict of interest with the subject matter. Tagged since June 2009.

[edit] History

Better Homes was founded in 1986 in Dubai, United Arab Emirates by Linda Mahoney as a residential leasing company. It is one of the oldest real estate companies in the Middle East.

Since 1986, the company has grown from a one woman enterprise and launched over 10 divisions and 30 property boutiques and offices with a 700+ workforce all over the Middle East, Europe and Asia. Better Homes is also a founding member of the Dubai Property Group.

[edit] Services

The company uses a proprietary IT system to give clients features, such as the most up-to-the-minute properties available and interactive online maps.

Some of the services the company offers include:

• Residential Sales and Leasing
• Commercial Sales and Leasing
• Property Management
• Short-term Rentals
• Project Sales and Marketing
• International Sales
• Concierge service

The Commercial division was launched in 1996.

Launched in 2007, Better Plus, one of the company’s newest divisions, is a concierge service that connects Better Homes’ clients with services such as insurance, mortgages, currency exchange, and home furnishing.

Aside from property, Better Homes also entered the hospitality sector with the Short-term Rentals division and offers a range of self-catering apartments and serviced hotel apartments in Dubai. The company also launched its very own Emerald Hotel Apartments in Bur Dubai.

Billy Rautenbach, Better Homes’ Chief Operational Officer, was named amongst the 5 most high profile women in Dubai’s real estate market by Arabian Property magazine.^{[citation needed]}

[edit] Creative Branding

Better Homes’ marketing has always been in the limelight for its fun and funky style.^{[citation needed]} The company re-branded in 2006 unveiling a new corporate identity. It recently launched its new website (www.bhomes.com) to offer users a comprehensive online property search with interactive maps, 360° property tours, floor plans, colour printable brochures, and image galleries. Since its launch, the site regularly receives over five thousand unique visitors per day.^{[citation needed]}

[edit] Publications

Better Homes has dedicated publications, Better Homes Magazine and Commercial Review, which provide readers with guides on living in Dubai and choosing the most suitable property.

[edit] Going Global

Better Homes International offers properties in both emerging and mature markets throughout the world. Catering to property markets as diverse as Turkey, Fiji, Cyprus, Spain, India, Greece, Morocco, and the Caribbean.

[edit] Notes and References

State of the Market 2009

AMIINFO

Market Talk Dubai

Better Homes Goes International

Building Better Homes

Better Homes launches new website