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Belgacom Skynet

Type	Interactive digital media company
Founded	In 1995
Headquarters	Brussels, Belgium
Key people	Jean-Charles De Keyser, CEO of Belgacom Skynet
Industry	Media
Products	Online and TV media
Website	www.skynet.be

Belgacom Skynet was founded in 1995, and became a wholly owned subsidiary of Belgacom in 1998. It began by focusing on the consumer market, gradually expanding its customer base to include SMEs and corporate customers. In 2000, Skynet.be became one of the first Belgian portals.

Contents 1 History 2 Activities 2.1 Media intended for the consumer market 2.1.1 via the Web 2.1.2 via Direct Media 2.1.3 via IDTV 2.2 Marketing, media and advertising solutions 3 External links

[edit] History

• 1995: Skynet is founded.
• 1998: Acquisition of Skynet by Belgacom NV/SA.
• 2002: Acquisition of The Push and Eduline (Kidcity).
• 2003: Acquisition of Justforyou.
• 2004: Birth of ADSL.be and Arena51. ADSL.be provides interactive content and services to ADSL customers, while Arena51 aims to become the number one games and entertainment portal in Belgium.
• 2005: Belgacom Skynet creates a wholly owned subsidiary, Skynet iMotion Activities, to ensure the audiovisual production and diffusion of Belgacom TV. Skynet also acquires all rights for the Jupiler League (the Belgian premium league).
• 2006: Skynet acquires Extenseo, the Belgian leader in professional referencing. Since, Skynet has emerged as number one in Flanders and has been continuously expanding its portfolio of digital cross media solutions.

[edit] Activities

Skynet’s activities revolve around two main strategic areas:

[edit] Media intended for the consumer market

Skynet offers solutions via a cross-platform digital offer (Web, Direct Media, IDTV). This offer consists of:

[edit] via the Web

• Skynet.be: the main Skynet portal
• KidCity.be: the children’s portal
• Arena51.be: the games and entertainment portal
• 11online.be: the football portal
• ADSL.be: the portal reserved for Belgacom ADSL customers

[edit] via Direct Media

• JustForYou
• BusinessForYou
• CarsForYou

[edit] via IDTV

• 11: the Belgian football channel on Belgacom TV.

[edit] Marketing, media and advertising solutions

These solutions are designed to meet the interactive marketing needs of companies on all platforms (Web, Direct Media, IDTV). They mainly consist of direct and loyalty marketing, search engine marketing, media productions, and mobile solutions.

[edit] External links

• Skynet Portal - Skynet website
• Arena51 - Skynet gaming portal
• Kidcity - Child portal
• Belgacom - Belgacom website
• Extenseo - Extenseo website