This article is about the bay in northern New Zealand. For the similarly named region which surrounds the bay, see Bay of Plenty Region.

The Bay of Plenty seen from Whakatane. The Whakatane River (foreground) is one of eight major rivers that empty into the bay.

The Bay of Plenty is a large indentation in the northern coast of New Zealand's North island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east, a wide stretch of some 259 km of open coastline. The Bay of Plenty Region is centred on this body of water, also incorporating several large islands in the bay.

The name "Bay of Plenty" originated with James Cook during his 1769–70 exploration of New Zealand, who noted the abundant resources in the area. The Māori name for the bay is Te Moana-a-Toi ("the sea of Toi"), a reference to the ancestral explorer Toi-te-huatahi.^[1]

[edit] Geography

The coastline from Waihi Beach in the west to Opape is defined as sandy coast, while the coast from Opape to Cape Runaway is rocky shore.^[2]

Sizeable harbours are located at Tauranga, Whakatane and Ohiwa. Major estuaries include Maketu, Little Waihi, Whakatane, Waiotahi and Waioeka/Otara. Eight major rivers empty into the bay from inland catchments, including Wairoa, Kaituna, Tarawera, Rangitaiki, Whakatane, Waioeka, Motu and Raukokore Rivers.^[3]

The bay contains numerous islands, notably the active volcano Whakaari/White Island, which lies 50 kilometres from the North Island coast in the eastern bay. Other large islands include (from west to east) Matakana Island, Mayor Island, Motiti Island, and Moutohora Island.

[edit] Population

The coast of the bay is dotted with several sizable settlements, the largest of which is the conurbation of the city of Tauranga and its neighbour Mount Maunganui in the west. The town of Whakatane is located in the centre of the coast. Other towns of note include Waihi Beach, Katikati, Maketu, and Opotiki. The market town of Te Puke lies a short distance inland from the bay coast.

Most of the population along the bay's coast is concentrated in the western and central parts of the shore; the eastern part of the bay is sparsely populated hill country.

[edit] Economy and human use

The Port of Tauranga is the hub of economic activity in the region.

The bay is a popular area for pleasure boating and game fishing, especially in the area around the foot of the Coromandel Peninsula at the bay's western end. Tauranga is one of New Zealand's major ports, with the Port of Tauranga handling large consignments of timber from the forested regions of the island's interior.

The favourable climatic and growing conditions around the bay's coast make this area a major fruit- and vegetable-growing region, with major crops including kiwifruit and apples. There is also productive pastoral land along the coast utilised for sheep and dairy farming.

[edit] References

Coordinates: 37°40′S 177°00′E / 37.667°S 177°E / -37.667; 177