Backbone is a Canadian business magazine that focuses on new technology. It was launched in 2001.

Backbone magazine is published by Publimedia Communications Inc. and is distributed six times a year.

[edit] Pick 20 award

Since 2008, Backbone publishes the annual Pick 20 award for Canada's leading Web 2.0 pioneers. The criteria are: return on investment, competitive advantage, ongoing value, execution and innovation.

2008 winners:

1. Club Penguin, massively multiplayer online game
2. FreshBooks, online invoicing and time-tracking service
3. ConceptShare, online design collaboration space

2009 winners:

1. FreshBooks, online invoicing and time-tracking service
2. Myca Health, online communication platform linking patients and doctors
3. CoveritLive, real-time blogging software