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TallGrass Aveda Spa and Salon - Hair/Makeup, Nails and Necessities... tallgrassspa.com |
For other uses, see Aveda (disambiguation). Aveda Corporation is a company headquartered in Blaine, Minnesota, that manufactures skin care, cosmetics, perfume, hair care products, and trains students in cosmetology and esthiology at the Aveda Institutes in Minneapolis, New York City, Washington, DC, Calgary, Toronto many other cities.
[edit] HistoryAveda (pronounced ah-vay-da) was founded by Horst Rechelbacher in 1978. In 1970, Horst, on a trip to India, was introduced to the healing properties of Ayurveda (the Hindu science of longevity) and aroma and suddenly his vision for his company (thus the name Aveda) was born. Horst had formulated the first product, a clove shampoo, in his kitchen sink.[1] Today it is part of Estée Lauder Companies Inc., based in New York. Rechelbacher sold Aveda to Estée Lauder in 1997 for $300 million,[2] although Aveda continues to be run as a separate entity. In 2004, Aveda was awarded the prestigious Corporate Achievement Award at the Smithsonian-Hewitt National Design Museum.[3] Aveda was one of the first beauty companies to endorse a set of principles designed to encourage greater environmental responsibility in business known as The Ceres Principles.[4] According to the company's website, "Aveda" is Sanskrit for "all knowledge"[5], but in fact means "no knowledge"[6]. [edit] BusinessAveda sells products ranging from skin care to hair care which are as organic as possible. Aveda also maintains a variety of partnerships with salons and spas that use their products. Many of these locations also offer treatments certified by Aveda. Aveda offers training to employees of its affiliated salons and spas. They also run several institutes for cosmetology education.[1] Aveda has an on-going partnership with the Yawanawa Tribe of the Brazilian Amazon. This tribe uses a red seed called "uruku", derived from the Urukum Palm, to paint their bodies for different rituals. This partnership has helped to sustain the Yawanawa Tribe while helping to bring attention to the plight of their disappearing rainforest home. In 1995, Aveda partnered with a community collective that the babassu nut breakers of the Brazilian Amazon had formed to obtain certified organic babassu for use in the creation of a foaming cleansing element known as "babassu betaine". Aveda has financed the construction of and training for a babassu processing facility, a soap-making facility and a paper press for processing babassu fibers. Aveda does not test their products on animals, but rather on willing human participants. [edit] EnvironmentAveda set an industry precedent by introducing an aerosol hairspray that has a net-zero impact on the Earth's climate and an award-winning low 35% VOC formula. Through a partnership with NativeEnergy, an organization that supports and builds renewable energy products, Aveda has helped fund wind turbines. Aveda claims that it purchases enough wind energy to power its primary manufacturing facility.[7] The company uses "sends sustainability surveys to publications to help decide where to place its ads".[8] [edit] References
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