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Athena Wissenschaftsmarketing

Type	GbR
Founded	2006 in Heidelberg, Germany
Headquarters	Heidelberg, Germany
Key people	Dr. Alexander Emmerich and Christiane Rösch Founders & CEOs
Industry	Marketing
Employees	(2006)
Website	www.athena-marketing.de

Athena Wissenschaftsmarketing is a marketing and service agency specialized in national and international student recruitment, release and branding of programs and academic institutions. The company was founded in October 2006 as spin-off from the University of Heidelberg. As one among very few spin-offs with a humanities background Athena Wissenschaftsmarketing is supported by the Research Department of the University.

Contents 1 Corporate profile 2 Management team 3 Consulting 4 Implementation 5 Services 6 External links

[edit] Corporate profile

Athena Wissenschaftsmarketing is an independent academic marketing, consulting and evaluation services company that combines a market-focused approach to academia with expertise and global experience in the international educational market on both sides of the Atlantic.

[edit] Management team

• Dr. Alexander Emmerich: Managing Director, Art Director
• Christiane Rösch: Managing Director, Strategic Planning

[edit] Consulting

market analysis | competition analysis | unique selling proposition | communication strategy | positioning

[edit] Implementation

branding | corporate design | market introduction | homepages | professional alumni relationship marketing

[edit] Services

recruiting | student relationship management | student career services | alumni relationship management | fundraising | academia-business cooperations | image and advertising | online marketing | seo | events | research & editing

[edit] External links

• University of Heidelberg University of Heidelberg
• Academic Marketing Blog