In psychology and marketing, two concepts or stimuli are associated when the experience of one leads to the effects of another, due to repeated pairing. This is sometimes called Pavlovian association for Ivan Pavlov's pioneering of classical conditioning.

Association is a widely used memory tool. Associating a new item (an object, a picture, a smell or anything else a person may wish to recall) to another, more easily-remembered item can allow you to think of them both.

[edit] See also

• Association of Ideas
• Conditioning
• Halo effect
• Nutrition
• Choice

[edit] External links

• Dictionary of the History of Ideas: Association of Ideas
• Time Associations: Associations we have with numbers on a digital clock

This psychology-related article is a stub. You can help Wikipedia by expanding it. v • d • e

v • d • e Psychotherapy (list) Socioenvironmental Milieu therapy · Group psychotherapy (Couples therapy · Family therapy · Marital therapy · Sensitivity training groups) · Residential treatment Psychotherapeutic processes Abreaction (Catharsis) · Association · Transference (Countertransference) Sensory art therapy Aromatherapy · Art therapy · Color therapy · Dance therapy · Music therapy · Play therapy · Psychodrama Behavior therapy Aversive therapy · Biofeedback · Cognitive therapy/Cognitive behavioral therapy · Desensitization · Sleep phase chronotherapy Other Autogenic training · Bibliotherapy · Biofeedback · Crisis intervention · Gestalt therapy · Hypnosis · Imagery · Nondirective therapy · Psychoanalytic therapy · Brief psychotherapy · Psychodynamic psychotherapy · Rational emotive behavior therapy · Reality therapy psychology navs: mental processes, disorders, symptoms/signs, speech/voice, psychotherapy