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A typical "As seen on TV" logo

As seen on TV is a nameplate for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. Typically the packaging for these items includes a standardized red seal in the shape of a television screen with the words "AS SEEN ON TV" in white, an intentional allusion to the logo of the ubiquitous TV Guide magazine. The pervasive presence of "as seen on TV" products is the subject for much comedy on TV, often exaggerating the typical pitches of "as seen on TV" products. One such example of mockery is the fictional "Spishak" company, a series of sketches on MADtv.

Prominent marketers of as seen on TV products include TimeLife, Space Bag, K-tel, Ronco, and Thane. There are also retail brick-and-mortar and online stores that specifically sell As Seen on TV products.^[1]

As Seen On TV Products is a generic name attached to items that are advertised on television - either in 30 minute infomercial spots or during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, and beauty products, to exercise & fitness products, books, or to toys and games for children.

As Seen On TV Products then moved on to sell on the internet in the late 1990s. The domain name asseenontv was sold for 5 Million dollars and is always at the top of the search engines. The marketing arm of As seen on TV then moved on to retail according to A.J. Khubani, CEO of Telebrands.

[edit] References

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