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Artistry is a brand of skin care and colour cosmetics, produced by Access Business Group and marketed by Amway in more than 90 countries and territories worldwide. Access, Quixtar, and Amway are part of the Alticor group of companies. Euromonitor International, a researcher and publisher of market reports, business reference books and online information databases, independently categorises Artistry as a prestige brand and ranks Artistry as one of the top five in sales in this category, alongside Clinique, Estée Lauder, Lancôme, and Chanel^[1][2]. Artistry is the only direct sales brand classified in the "prestige" category.^[3]

Artistry was launched in 1968 as a product line of skincare under the Nutrilite brand and continues to utilize Nutrilite research and technology, including patented Nutrilite extracts which are organically grown.^[4].

As of 2000, the Artisty range included over 400 products.^[5]

Up to and including 2004 Ingrid Vandebosch of Belgium was known to be the face of Artistry.^[6] Artistry is currently modelled by Canadian model Kim Tyo.^[7]

In 2005 Amway introduced Artistry's two sister brands NAO Cosmetics and Eddie Funkhouser. These brands are targeted to a younger audience, with NAO Cosmetics available in North America and Eddie Funkhouser in other Amway markets.

In May 2007 it was announced by Skate Canada and Quixtar that Artistry Cosmetics would be the official skin care and cosmetics sponsor for Skate Canada events and the Skate Canada national team^[8][9]

In 2008 Alticor announced actress Sandra Bullock as "the face" of Artistry Creme LuXury.^[10]

The Artistry Essentials skincare line won AmeriStar’s 2007 Package Competition in the category of Health & Beauty Aids^[11] Artistry Créme Luxury (also known Créme L/X) won the Skin Care Prestige category in the International Package Design Awards (IPDA) in 2008 ^[12][13] and has been nominated as a finalist in the Best New Skincare Product of the Year category for the prestigious 2009 UK Beauty Awards.^[14]

[edit] References

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