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Main article: Animax
Animax Asia is the Japanese anime TV network Animax's English language feeds in Southeast Asia and South Asia, as well as its feeds across other regions of mainland Asia, including South Korea, Hong Kong and Taiwan. It is operated by Sony Pictures Entertainment, the television and film production and distribution unit of Japanese media conglomerate Sony. Animax is the first ever 24x7 channel in Asia which is fully dedicated to Anime. It was first launched in Hong Kong, Taiwan and Southeast Asia from January 2004[1], and launched in several other countries soon after. It currently airs in 21 countries in Asia and has reached over 29 million households.[2]
[edit] Logos and Color Schemes Animax Asia has changed its logo by using new blazing red colored in place of blue one, including color scheme for its commercial break markers which was attached to the premiere of Shakugan no Shana II[3] however, the original blue color scheme was in used for other ANIMAX programming during this time. This logo change was first done in English language based ANIMAX channels in Asia, original aried from 1 July to 3 August 2009 and then switch to old blue logo similarly the network has changed its logo on non-English based channels except Korea starting 5 August 2009. [edit] History[edit] Hong Kong and TaiwanAnimax Asia was first launched in Taiwan on 1 January 2004, and in Hong Kong on 12 January 2004.[2] Its anime programming in the regions consists of numerous television series both old and new, including recent anime which is premiered in Taiwan and Hong Kong ahead of its other networks in Southeast Asia, such as Death Note, Blood+, Trinity Blood, Mushishi and several others. [4] Animax is also the No. 1 channel in Hong Kong & Taiwan in International & Animation/Kids Category. Recently, due to the TV Premiere of Gurren Lagann, Animax TV rating has recorded a huge increase and moved 80% more TRP then its closest competitor-Cartoon Network Hong Kong[5][6] [edit] Southeast AsiaA week after its launch in Taiwan and Hong Kong, Animax launched in Southeast Asia on 19 January 2004, originally featuring its anime programming exclusively in the original Japanese audio with English subtitling, becoming the company's first English language network.[2] It also later incorporated an English audio dub feed.[2] On 31 August 2006, Animax launched in Malaysia, utilizing the Southeast Asian English language feed and also airing its programming in a Japanese audio feed with subtitles in the local languages. The network's early programming in Southeast Asia consisted of such anime as Chobits, Cardcaptor Sakura, Great Teacher Onizuka, Haibane Renmei, Doctor Dokkiri, Vision of Escaflowne, Midori no Hibi, Captain Tsubasa, Wolf's Rain, Mobile Suit Gundam, Cowboy Bebop, Ghost in the Shell: S.A.C.[4], and it has gone on to air several series, including Fate/stay night, Blood+, Honey and Clover, Maria-sama ga Miteru, Gankutsuou: The Count of Monte Cristo, Otogizōshi, Jigoku Shōjo, Galaxy Angel, Witch Hunter Robin, Samurai 7, Gunslinger Girl, Urusei Yatsura, and Ranma 1/2.[4] It also uses numerous programming blocks, such as "Teen-Edge", which is aired on weekdays at 4:00 pm and 5:30 pm and has aired such programs as Chibi Maruko-chan, Hime-sama Goyōjin (a.k.a. Princess Be Careful) and Tsubasa Chronicle; "Animania", which is aired on weekdays from 6:00 pm and 6:30 pm and has aired such programs as Dragon Ball and Law of Ueki; "Mega Zone", its prime time programming block that is aired on weekdays from 7:00 pm and aired such programs as Gun X Sword, Fate/stay night and Honey and Clover; and its "Weekends" programming block that is aired every Sunday at 9:00 pm and 10:00 pm and has aired series such as Dear Boys, Blood+ and Please Teacher!.[4][7] [edit] PhilippinesAnimax began operations in the Philippines from January 2004. While utilizing the same programming feed as Animax Asia, it also houses a 2–4 hours separate block. It has occasionally aired localized programs such as Mad Mad Fun. Its same-week-as-Japan and same-time-as-Japan airings put ANIMAX ahead of its only known competitor in Asia, Hero TV. [edit] South AsiaAnimax began operations in South Asia across India, Pakistan, Bangladesh, Sri Lanka and Nepal from 5 July 2004. It is operated and broadcast from Singapore by Animax Asia and distributed by SET India. Animax South Asia started with 12 hours Hindi feed and planned to launch separate 24x7 Hindi & English feed[8] but from 15 August 2006, Animax removed Hindi feed for unknown reasons and switched to 24x7 English feed also changes its target audience to focus exclusively to teen & young adults of metros[9]. On 1 January, 2008 Animax South Asia merged with Animax Asia's programming feed, including all of its exclusive premieres. [edit] KoreaAnimax launched in South Korea on 29 April 2006, featuring its programming within a separate Korean feed.[10] Animax Korea's early programming included such shows as Gankutsuou: The Count of Monte Cristo, Otogizōshi, Galaxy Angel, Tweeny Witches, Eureka Seven, Blood+, Jigoku Shōjo and Honey and Clover.[10][11] . In November 2008, Sony Pictures Entertainment signed a deal with KT's Mega TV to launch its AXN and Animax channels on KT's IPTV service[12]. [edit] ProgrammingFurther information: List of programs broadcast by Animax Animax Asia is the first 24-hour anime television network launched in the region.[2] It was announced on 20 March 2009, that the network would simulcast the new Fullmetal Alchemist: Brotherhood and Tears to Tiara series on April 2009, with the former premiering in the same week as the Japanese premiere and the latter premiering on the exact same time as the Japanese premiere, with Japanese audio and English subtitles; being the first such simulcast of its kind.[13] It has broadcast numerous anime series[4], including Ghost in the Shell: Stand Alone Complex, Cowboy Bebop, Mobile Suit Gundam, Kyo Kara Maoh!, Mobile Suit Zeta Gundam, Mobile Suit Gundam ZZ, Honey and Clover, Blood+, InuYasha, Fullmetal Alchemist, Eureka Seven, Urusei Yatsura, Ranma 1/2, Rurouni Kenshin, the Dragon Ball series, Cardcaptor Sakura, Tsubasa Chronicle, Chobits, Vision of Escaflowne, Death Note, Wolf's Rain, Future Boy Conan, Emma: A Victorian Romance, Trinity Blood, Wangan Midnight, Jigoku Shōjo, as well as several OVA series and anime films, such as Steamboy, Alien Nine, Metropolis, Memories, Tokyo Godfathers, Ghost in the Shell, Ghost in the Shell 2: Innocence, Nasu: Summer in Andalusia, Blood: The Last Vampire, Appleseed, Cowboy Bebop: Knockin' on Heaven's Door, Escaflowne, each of the InuYasha movies, and many others.[4] [edit] SchedulesFor complete list of Anime Broadcast by Animax Asia and list of Upcoming Premieres see List of programs broadcast by Animax [edit] South East and South AsiaCurrently Animax Southeast Asia and South Asia are sharing same English language feed.
(*) - Premering Telecast Sources: Animax South Asia[14], Animax Souteast Asia[15] and Animax Philippines[16] [edit] Hong KongAll the show airing in Animax Hong kong are dubbed in Cantonese.
Source[17] [edit] TaiwanAll the show airing in Animax Taiwan are dubbed in Mandarin Chinese.
Source[18]
[edit] Translation and dubbing teamsAnimax has utilized numerous translation and dubbing studios for the broadcast of numerous of its anime series across its English-language networks in Southeast Asia and South Asia, some of which were not licensed by North American distributors and do not have any English adaptation counterparts, such as Detective School Q, Dokkiri Doctor, Twin Spica, Zettai Shōnen, Clamp School, Future Boy Conan, numerous installments of the World Masterpiece Theater series, and numerous others. Animax has also produced and aired uncensored English versions and dubs of anime series, among the most notable of them being their dub of Cardcaptor Sakura, which was shown uncensored and retained all of the original names, plot details and dialogue, and numerous others. For broadcast across its English-language networks, Animax has also broadcast English dubs produced by other enterprises, such as Bandai Entertainment, The Ocean Group, Bang Zoom, Geneon Entertainment, VIZ Media, Central Park Media, and numerous others, airing their dubs of Cowboy Bebop, Witch Hunter Robin, Mobile Suit Gundam, Brain Powerd, Please Teacher!, Galaxy Angel, Arjuna, Jubei-chan, Tsukikage Ran, Angel Tales, Saber Marionette, Appleseed, Alien 9, the InuYasha films, Fullmetal Alchemist, Yukikaze and several others. [edit] Original productionAnimax Asia is also creating its original production which are directly connected to anime and youth culture, these includes Imagine Nation, Technomax, Mad Mad Fun, LaMB, etc. [edit] See also[edit] Notes and references
3 ^"Animax Launch with a New programming look". Indiatelevision News. 2004-07-06. http://www.animationxpress.com/anex/y2k4/headlines/anex44.html. Retrieved 2008-010-29. [edit] External links
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