Amobee Media Systems, a mobile advertising company, founded in 2005 by Gil Shulman, Saul Rurka and Zohar Levkovitz, created the first ad-serving solution dedicated to mobile operators. The solution allows them to dynamically insert advertisements into all forms of mobile communication and content, including: WAP Browsing, Video & Music, Messaging and Games. Amobee was founded in May 2005 and went live in February 2006. The company is headquartered in Redwood City, CA, and has a second commercial office in London, with its R & D center in Herzliya, Israel.

Amobee has run mobile advertising campaigns in Britain, France, Italy, Greece, Spain, Canada, Switzerland, the US, and the Czech republic. Brands that have worked with Amobee include Coca Cola, Domino’s Pizza, Lenovo, Saab, and Lacoste.

VCs invested in Amobee include : Sequoia Capital, Accel Partners and Globespan.^[1]

Mobile giants Vodafone and Telefonica have both invested in the company.

In 2008 Bellwethers Cisco and Motorola entered Amobee as strategic investors.

In November 2008 Globes, the Israeli financial newspaper, voted Amobee the most promising startup of the year 2008.

[edit] See also

• Vodafone
• Telefonica

[edit] References

[edit] External links

• Sequoia Capital
• Amobee official website
• Businessweek
• Mobile Marketing Association
• Amobee, startup of the year 2008 - Globes

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