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On the 13th July 1937 Allied Master Chemists of Australia Limited (Amcal) was founded by Major General C. H. Simpson. Thus commenced a movement that was to greatly influence pharmacy in Australia. The founding group consisted of 11 pharmacists who saw the value in joining together to maximise buying so as to offer competitive prices and better product ranges to its customers. The launch of Amcal to consumers was a first, including personal letters to each household, window posters, a giveaway of a tablet of soap and a brochure was "Why this is an Amcal Pharmacy". [edit] AustraliaIn Australia, Amcal is operated by Sigma Pharmaceuticals Limited. [edit] New ZealandIn New Zealand, Amcal is a pharmacy franchise. Amcal's marketing is managed by the owner of Amcal New Zealand, Pharmacybrands, a division of Australian Pharmaceutical Industries. [edit] External links
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