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Amadeus IT Group specialises in travel technology solutions to facilitate the distribution and sale of airline, train, cruise ship, rental car, hotel and other travel services. The traditional core of its business is the Amadeus Global Distribution System (GDS); more recently the company has tried to reposition itself as an IT partner for the travel and tourism industries, offering e-commerce and IT services in addition to its distribution business. Through Amadeus over 94,000 travel agencies and over 32,000 airline sales offices around the world are able to make bookings with travel providers. Around 8,300 people work for Amadeus worldwide in its principal locations and ACOs. The company is multi-cultural with some 95 nationalities working in Amadeus sites worldwide. Headquarters are located in Madrid, Spain. Other major offices are in Sophia Antipolis, France, as well as in Miami, USA, Bangkok, Thailand and Erding, Germany. There are also IT services centres in London, UK and Sydney, Australia. Amadeus customers include:
[edit] Main figures
Amadeus has subscribers in 217 markets worldwide. There are more than 75 Amadeus Commercial Organizations (ACOs), which offer localized solutions for marketing, customer services, account management and other customer support functions. [edit] Product overview and examplesDistribution & content: These products aggregate and provide comprehensive content to travel sellers together with the means to optimize travel providers’ distribution through an extensive point of-sale network. Amadeus products within this category include:
Sales & eCommerce: Multi-channel travel technology designed to facilitate online and offline sales whilst improving travel agency workflows, profitability and customer service. Amadeus products within this category include:
Business management: Amadeus solutions designed to optimize business operations, processes and administration. Amadeus products within this category include:
Services & consulting: These service-oriented solutions are marketed as enabling customers the opportunity to leverage the full value of their business processes and IT investments. Amadeus solutions within this category include:
[edit] Historical overview[edit] CreationAmadeus was founded in 1987 as the first European Global Distribution System (GDS) company by Air France, Lufthansa, Iberia and SAS. The creation of Amadeus was realized to offer a European alternative to Sabre, the American GDS. [edit] Technological core and initial functional scopeThe first Amadeus systems are composed by:
Those systems were respectively running under IBM TPF and Unisys. Functionally, the Amadeus systems were, at the beginning of Amadeus, dedicated to airline reservation and centered on the PNR ('Passenger Name Record'), the travel file of the passenger. With years, the PNR and system opened for various booking types in various travel industry (hotels, cars, cruises, ferries, etc.). [edit] Distribution of products to travel agencies around the worldThroughout the 1990s, Amadeus opened National Marketing Companies (NMC) to be able to sell locally the Amadeus software products to the travel agents located in several markets. [edit] Business model and business lines[edit] GDS conceptAmadeus is a Global Distribution System (GDS) which means that it is an intermediate in the travel business between a network of vendors (travel agencies, travel websites) and a set of travel providers (airlines, hotel chains, car rental companies, etc.). Its purpose is to distribute travel products to professional in a B2B model (not a B2C model which would imply that Amadeus would be a competitor to its own clients). The marketing segments are both leisure and corporate travel. The business model of Amadeus reservation systems is booking fee based, which means that a fee is taken for each confirmed booking made in a travel provider central reservation system. The total amount of those fees is used to finance the distribution network based on incentives and the Amadeus system evolutions. [edit] Community of airlinesMore than 150 airlines are using Amadeus products to manage their multi-channel distribution. The model is based on a community concept which is proposing one single system for everyone but with a lot of possible parameterizations so that partnership as well as heavy competition between airlines can be implemented quite easily. [edit] Diversification in eCommerceIn the late 90s, a development division specialized in eCommerce was created in Amadeus. Its purpose was to complement the Amadeus software product offer to the airlines by developing a complete web based booking toolkit for airlines. For sure, this toolkit proposes a high level of integration with Amadeus central reservation system. [edit] Diversification in the airline IT businessIn 2000, Amadeus took in charge the development of two new operational applications for British Airways and Qantas Airways : the inventory management and the departure control systems. Those products were outside of the core expertise domain of Amadeus and were built with the expertise of the airlines. Those products were built in the same spirit of community of airlines than the reservation products. Technically, those products are written in C++ and run on Unix mainframes. [edit] Various information
[edit] See also[edit] References[edit] External links
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