Airtel Digital TV is a DTH (Direct to Home) service from Bharti Airtel - the largest telecom operator in India. It uses MPEG-4 digital compression with DVB-S2 technology, transmitting using INSAT 4CR 74°E.
[edit] History
"Come Home To The Magic" advertisement
Airtel digital launched [2][3] on 8 October, 2008 with a 360 degree mega campaign 'Come Home to the Magic' [4]. Since then it has launched 2 other campaigns: ‘Stars come home’ [4][5][6][7][8][9] (March 2009) and ‘DTH Picture Clarity’[10] (August 2009) has increased its channel base to 183+ channels. Airtel digital TV is now amongst the fastest growing DTH brands in the country and is available across 5000+ towns in India[citation needed]. It has also been ranked as the best DTH service by “Living Digital” magazine[citation needed].
[edit] Features
- Universal remote: Unique to Airtel. Allows customers to enjoy the convenience of one remote for both TV & DTH.
- iTV Services (Interactive Services): iTV is a unique and interactive service that allows a viewer to shop, plan holidays, see horoscope forecasts, book movie tickets, order a pizza, watch news, sports with on-demand facts and analysis and much more, all at the press of a button. The viewer can choose from the variety of applications based upon individual needs. These services include- iLearn, iNews , iShop, iMatinee, iTravel, iNet, iCity, iAstro, and iSports, iPizza. Recently Airtel launched a new service called iPizza that allows customers to order pizza via digital TV.
- Widgets: This helps the customer to get information like Weather, Stock news while watching TV with a single click without moving away from the TV programme being watched.
- PPV (Pay Per View) movies: With Pay Per View movies on Aitel Live, customers can watch the latest Movies in Hindi, English and other regional languages. The blockbuster show, Hannah Montana was also featured there. Booking of such PPV is easy and can be done in one of the 3 ways:
- SMS from your Registered Telephone Number
- Online [1]
- Customer Care (12150 – Toll free from Airtel mobile or 1800-102-8080)
[edit] Competitors
In the DTH space there are a number of other private players such as:
[edit] Future
Airtel chief Sunil Mittal says that Airtel digital TV and other DTH players have a bright future in Indian market as the people are getting more attracted towards DTH because of its quality and affordability.
[edit] References
[edit] External links
