Aim is a brand of toothpaste from Church and Dwight. Aim is known for having a milder mint flavor than most toothpastes. In stores in the U.S., Aim is typically priced at a significant discount to the major toothpaste brands.

Aim was introduced in 1975 by Unilever, and the brand was purchased by Church and Dwight in 2003.

[edit] Varieties

• Aim Cavity Protection Toothpaste Mint Gel
• Aim Tartar Control Toothpaste Gel
• Aim Whitening Toothpaste with Baking Soda Mint Gel
• Aim Multi-Benefit Cavity Protection with Fluoride

[edit] Slogan

Aim's slogans are "Fights cavities...Children like the taste" and "The Great Tasting Gel!". When the brand was introduced in 1975, the tagline was "Take Aim against cavities!"

[edit] See also

• Cavity
• Dental care
• Oral hygiene
• Teeth
• Toothpaste

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