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Adweek (aka Ad Week or Adweek - Eastern Edition) is a weekly American advertising trade publication that was first published in 1978.[2] Adweek covers creativity, client/agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet. Adweek publishes a blog, Adfreak, which covers the intersection of advertising and pop culture. Adweek is currently owned by the Nielsen Company, a Dutch publishing and research conglomerate controlled by a consortium of private-equity firms. As the second-largest advertising-trade publication,[3] its main competitor is Advertising Age.[4] Related publications: Adweek Magazine's Technology Marketing (Adweek mag tech market, ISSN 1536-2272), and Adweek's Marketing Week (aka Ad Week's Marketing Week, ISSN 0892-8274).[2] [edit] HistoryIn 1990, Affiliated Publications Inc., the parent of the company that publishes The Boston Globe, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published Adweek.[5] The magazine stabilized in the 1990s [6] In April 2008, Adweek's editor of ten years, Alison Fahey, was promoted to publisher/editorial director. She was replaced as editor by Mike Chapman,[7] formerly of the Economist Intelligence Unit and eMarketer.[1] [edit] References
[edit] External links
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