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Action Park was a waterpark/motor themed park open from 1978 to 1996 in Vernon Township, New Jersey, on the property of the former Vernon Valley / Great Gorge ski area, today Mountain Creek. It featured three separate attraction areas: an alpine slide; Motorworld, where patrons could operate motorized vehicles on land and water; and Waterworld, with many water-based attractions such as waterslides. The latter was one of the first American waterparks.[1] Many of Action Park's attractions were unique. They gave patrons more control over their experience than they would have at most other amusement parks' rides, but for the same reason were considerably riskier. Its popularity went hand in hand with a reputation for poorly-designed, unsafe rides; inattentive, underaged, underpaid and sometimes under-the-influence employees[2]; equally intoxicated and underprepared visitors — and the poor safety record that followed from this perfect storm of circumstances. At least six people are known to have died as a result of mishaps on rides at the park, and it was nicknamed "Traction Park",[3] "Accident Park",[4] "Class Action Park", "Danger Park" and "Death Park" by doctors at nearby hospitals due to the number of severely injured parkgoers they treated. While little action was taken by state regulators despite a history of repeat violations, in its later years personal-injury lawsuits forced the closure of more and more rides and finally the park itself. The new owner of the ski area has reopened the water attractions as Mountain Creek Waterpark, with a vastly increased emphasis on ride safety.
[edit] HistoryThe park was born in the mid-1970s when Great American Recreation (GAR), new owners of the recently combined Vernon Valley/Great Gorge ski area, wanted to do something with the ski area during the off season. They followed the trend of many other ski areas at the time, and in 1977 began offering an alpine slide down very steep ski trails, then gradually put together Waterworld, one of North America's earliest water parks, at the base of the slopes.[5] They started out with two speed waterslides in the summer of 1978, and then more waterslides and a small deep-water swimming pool the next year. The early 1980s saw more slides along with a huge wavepool. Finally, Motorworld was carved out of the swampy areas the ski area owned across Route 94. Ultimately, the small park consisting of the Alpine Slide and two speed slides evolved to a major destination with 75 rides, including 35 motorized self-controlled rides and 40 waterslides.[3] GAR promoted its new attraction with television commercials in the New York metropolitan area, using the memorable jingle "The action never stops ... at Action Park!" (later, "There's nothing in the world like Action Park!" in several-part harmony[6]). The park soon became a popular summertime weekend destination in and of itself, due to the level of control it offered visitors over their experience compared with most other amusement parks. Some visitors were not even aware that it was part of a ski area. Action Park's most successful years were the mid-1980s. Most rides were still open, and the park's later reputation for danger had not yet developed. In 1982, the deaths of two visitors within a week of each other and ensuing permanent closure of one ride took place, but that hardly dampened the flow of crowds. The park's fortunes began to turn with two deaths in summer 1984 and the legal and financial problems that stemmed from the lawsuits. A state investigation of improprieties in the leasing of state land to the resort led to a 110-count grand jury indictment against the nine related companies that ran the resort and their executives for operating an unauthorized insurance company.[7] Many took pretrial intervention to avoid prosecution; head Eugene Mulvihill pled guilty that November to five insurance fraud-related charges.[8] Still, attendance remained high and the park remained profitable at least on paper. The park entertained over a million visitors a year, with as many as 12,000 coming on some of the busiest weekends.[9] Park officials said this made the injury and death rate statistically insignificant. Nevertheless, the director of the emergency room at a nearby hospital said they treated from five to ten victims of park accidents on some of the busiest days, and the park eventually bought the township of Vernon extra ambulances to keep up with the volume.[9] A few rides were closed and dismantled due to costly settlements and rising insurance premiums in the 1990s, and at last the park's attendance began to suffer as the recession early in that decade reduced visitation. GAR was finally forced into bankruptcy in 1995, and Action Park closed at the end of the season as usual on September 2, 1996. It was assumed that it would reopen on Memorial Day weekend of 1997.[9] Due to the problems in getting proper insurance, the park was unable to open at that point. They delayed the opening to mid June, but that date came and went and the opening was announced for the 4th of July weekend. By the end of June, however, it was determined that the park would not be open for the season. Therefore, the last day of operation was on Labor Day of 1996. [edit] Alpine attractions[edit] Alpine slideAction Park's alpine slide descended the mountain roughly below one of the ski area's chairlifts, resulting in much verbal harassment and sometimes spitting from passengers going up for their turn, who would often be entertained by the accidents they witnessed while at the same time hoping to avoid similar fates.[10] The tracks themselves were made of concrete and fiberglass, which led to numerous serious abrasions on riders who took even mild spills. The tendency of some to ride in bathing suits so they could go on to Waterworld attractions afterwards made this problem worse. The sleds themselves were a large factor in the injuries. A stick that was supposed to control speed led, in practice, to just two options on the infrequently maintained vehicles: extremely slow, and a speed described by one former employee as "death awaits."[5] This slide led to the first fatality at the park, a head injury suffered by an employee (it would later be referred to as the "Death Express"). Hay bales at the curves were meant to cushion the impact of those whose sleds jumped the track (a frequent occurrence), but did not always do so effectively. According to state records, in the years 1984 and 1985 the alpine slide produced 14 fractures and 26 head injuries.[5] While park officials regularly asserted its safety, saying that 90-year-old grandmothers could and did ride it, in the early years of the park the slide was responsible for the bulk of the accidents, injuries, lawsuits and state citations for safety violations.[5] When Intrawest took over the park and renamed it Mountain Creek in spring 1998, they announced the slide would remain open for one final season. Riders were required to wear helmets and kneepads. The last day of the slide's operation was September 6 of that year, the day before the park closed for the season, as that year's Labor Day was rainy and the slide had to be closed. The tracks were torn out afterwards, but the route can still be seen from the gondola that replaced the chairlift.[5] [edit] Skateboard parkA skateboard park briefly existed, near the ski area's ski school building, but closed due to poor design after a season. Bowls were separated by pavement, which in many cases did not meet the edges smoothly. Former park employee Tom Fergus was quoted in an article in the magazine Weird NJ saying that the "skate park was responsible for so many injuries we covered it up with dirt and pretended it never existed."[11] [edit] Grass skiingGrass skiing was available the same summer the skate park was open. Grass Skiing was on the beginner and intermediate slopes under the Brown chairlift. [edit] MotorworldThe park also had a section called Motorworld. It had powered vehicles and boats on the west side of Route 94. These closed with Action Park in 1996. They have been replaced with a condominium housing development. Several types of vehicles were used in this area:
[edit] Space ShotThe "space shot" attraction was fairly safe. It was a tower drop up and down ride, common in many amusement parks today. This attraction was open in 1996 and again in 1998 (under Mountain Creek management). It was sold at the end of the 1998 season. [edit] Bungee Jumping TowerThe bungee jumping tower was a tower where guests would bungee jump as they were strapped to a cord and released to a huge, soft blow-up mat at the end of their ride. This was open from the late 1980s until 1996. [edit] Sling ShotA bungee cord ride in which two riders sat in a seat and were strapped in while the ride was shot up in the air and supported by a bungee cord. Riders looped upside down. There are a few similar rides still standing in a handful of major amusement parks, the most common name being the Slingshot found at many Six Flags parks, but they are upcharge attractions (an additional charge to admission) due to insurance issues. At Action Park, the extra fee was only $5. This particular ride was open from 1993 to 1995. "We often wondered how many whiplash cases came out of that ride", one former employee recalled.[4] [edit] WaterworldWater-based attractions made up half of the park's rides and accounted for the greatest share of its casualty count. Many are still in existence today, with much greater attention to safety, as Mountain Creek Water Park.
[edit] The AerodiumWaterworld also featured the Aerodium, a vertical wind tunnel that allowed riders to hover in the air without any type of restraints. Riders wearing a special skydiving suit, helmet, and earplugs would join the bodyflight instructor one by one on a trampoline-like netting directly over the fan. The instructor would grab each rider's wrists and guide the rider to fall forward, allowing the fan to loft the rider skyward. After a few seconds of flight, the attendant operating the fan would cut the power, causing the rider to fall onto the air cushions surrounding the fan. Park guests' flights were limited to a maximum of 6 or 7 feet (2 m) above the ground, approximately a foot or two over the instructor's head. Stadium seating encircled the perimeter of the Aerodium, allowing friends and spectators to watch riders fly. The fee to fly in the Aerodium (in 1996) was $7 per person. [edit] Other attractionsWaterworld also boasted standard pools and rides for children that were sometimes smaller versions of the main attractions at the park. [edit] Miniature golf courseOne of Action Park's safer attractions was a miniature golf course. Still, the course was known to have problems with snakes due to the nearby wooded area. The remnants of the course still exist today, although it has been abandoned and is now overgrown. [edit] Aqua ScootThe Aqua Scoot was a slide where the patron was placed on a solid plastic sled and pushed down the slide made of rollers like one would find at an assembly plant or newspaper distributor. It would place the rider into a pool where they would skip across the water like a skipping stone. The rider was expected to hold themselves in an upright position while their sled sped down a steep descent. Many times the rider would find themselves unable to maintain their grip on the sled's handles and find themselves lying flat on the sled while the back of their head was making contact with the rollers. Many patrons who could not speak English were unable to comprehend the announcements and warnings provided by employees stressing the necessity to keep your weight forward and maintain a tight grip on the handles. The patrons' inability to follow these directions resulted in numerous severe head lacerations weekly. There were also some rare occurrences where a patron's hair became entangled in the rollers when their head made contact with the rollers. If the rider found themselves fortunate enough to make it down the descent unharmed, they were not out of harm's way yet. If the plastic sled the rider was on was facing any direction off center, the sled would, instead of skipping, fling the rider off upon impact into the water. Or the sled would veer sharply to the right or the left upon impact with the water. At times, this led to the patron on the veering sled colliding with other patrons whose ride had finished and were in the process of walking their sleds out of the water. [edit] Looping water slideThe one ride that has come to symbolize Action Park and its extreme thrill-seeking was almost never used. In the mid-1980s GAR built an enclosed water slide, not unusual for that time, and indeed the park already had several. But for this one they decided to build, at the end, a complete vertical loop of the kind more commonly associated with roller coasters.[15] Employees have reported they were offered hundred-dollar bills to test it. "It didn't buy enough booze to drown out the memory", said Fergus.[11] It was opened for one month in summer 1985 before it was closed at the order of the state's Advisory Board on Carnival Amusement Ride Safety, a highly unusual move at the time.[13] One worker told a local newspaper that "there were too many bloody noses and back injuries" from riders, and it was widely rumored, and reported in Weird NJ, that some of the test dummies sent down before it was opened had been dismembered.[13] A rider also reportedly got stuck at the top of the loop due to insufficient water pressure, and a hatch had to be built at the bottom of the slope to allow for future extrications.[13] The ride supposedly reopened a few more times over the years. In summer 1995 it opened for several days before a few more injuries forced another shutdown. Those who did ride it have said that more safety measures were taken than was otherwise common at the park. Riders were weighed and hosed down with cold water, required to remove jewelry, and then carefully instructed in how they had to position their bodies to complete the ride.[16] For the remainder of the park's existence, it remained visible near the entrance of Waterworld, tempting visitors with the possibility of the thrilling ride it might have offered yet tempering it with the high potential for injury that was just as obvious from looking at it. The slide was dismantled shortly after Action Park closed and has never been rebuilt. [edit] Factors contributing to the park's safety recordA range of factors contributed to accidents at the park, from the design and construction of the rides themselves to the makeup of both visitors and staff, and infamously lax government oversight. [edit] Ride designAction Park and its defenders often pointed out that it was one of the first water parks in the nation and thus pioneered ideas that were later widely copied. This meant that visitors were using rides that had not been tested through practical use for very long. Ride designers may have had insufficient training in physics or engineering. "They seemed to build rides," one attendee recalls, "not knowing how they would work, and [then let] people on them."[17] GAR, as its legal troubles would suggest, has been accused of cutting corners to maximize its profits. For example, it was accused of building rides cheaply, sporadically maintaining many of them, and failing to renovate rides to take advantage of later safety improvements to its ideas made by imitators. These practices may have taken place in a range of its operations, including customer safety (in the park's last year, it kept part of the ski area open despite being unable to obtain liability insurance). [edit] EmployeesThe vast majority of workers at Action Park, at least the ones regularly seen by visitors, were teenagers. Jim DeSaye, a security director for the park, says he got that job at the age of 21, after having worked at the park for two years. His experience was not uncommon.[18] Most were area residents making minimum wage or just barely above that, given little training (other than lifeguards) for their jobs, and who consequently often cared little for enforcing park rules and safety requirements. Height- and weight-based restrictions were often ignored. [edit] VisitorsSince it was closer and slightly cheaper than Six Flags Great Adventure, Action Park attracted many visitors from the urban areas of the New York metropolitan area, particularly northeastern New Jersey. Many of them were often from lower-income neighborhoods where they had few, if any, opportunities to swim, much less learn how. At the park they greatly overestimated these abilities, and this was a factor in many accidents as well as the drownings, according to park officials. DeSaye faults management's decision to broaden the customer base by advertising in Spanish-language media as contributing to the accident rate, since few employees spoke Spanish nor was any written information made available in that language.[18] The staff's indifference to many of the park's own rules led to a similarly lawless culture among riders, who generally liked the high level of control they had over their experience and felt that any accidents were the fault of the victims. A state official lamented that many waterslide accidents were caused by the victims themselves, who, in blatant violation of an explicitly posted rule, would often discard their mats midway down the slide and wait at a turn for their friends so they could go down together.[13] Since many rides routed their lines so that those waiting could see every previous rider, many played to the audience with risky and bawdy behavior when it did finally come to be their turn. The Tarzan Swing in particular was known for outbursts of foul language (not always planned) and exhibitionism as people jumped off the swing in full view of the whole line behind them.[10] There was also an undercurrent of violence at Action Park. Former UFC Welterweight champion Matt Serra admitted to a near brawl at Action Park in the 90's.[1] [edit] Availability of alcohol on groundsThe park also sold beer in many kiosks on the grounds, with similarly lax enforcement of the drinking age as with other restrictions in the park. Doctors treating the injured often reported that many of them had alcohol on their breath.[9][18] [edit] Lax regulatory climateDespite many citations for safety violations between 1979 and 1986, including allowing minors to operate some rides and failing to report accidents, which was unique among New Jersey's amusement parks, an investigation by the New Jersey Herald, Sussex County's main daily newspaper, later found that the park was fined only once. It was also unique in that department in that all the other amusement parks were fined for first offenses — except Action Park. It asked if there was some sort of special relationship between GAR and the state.[9] It was not an unreasonable question. In addition to its then-recent shenanigans that had led to the SCI investigation and indictments, Mulvihill was a well-connected local developer. The company was a major employer in a rural and remote region of the state. Some of the state's regulations failed to adequately address the situation, too. After the 1987 drowning, it was reported that the Tidal Wave Pool was considered a pool by the state, not a ride. Under state regulations at the time, that meant that all the company had to do was keep the water clean and make sure that certified lifeguards were on duty, and nothing else.[5] [edit] FatalitiesSix people are known to have died directly or indirectly from rides at Action Park:
The park at first disputed that the electric current caused his death, saying there were no burns on his body, but the coroner responded that burns generally do not occur in a water-based electrocution.[5] The ride was drained and closed for the investigation. Accounts differed as to the extent of the exposed wiring: the park said it was "just a nick," while others said it was more like 8 inches (20 cm). The state's Labor Department found that the fan was properly maintained and installed and cleared the park of wrongdoing; however it also said the current had the possibility to cause bodily harm under certain circumstances.[19] While the park said it was vindicated, it never reopened the ride, saying people would be afraid to go on it afterwards.[5]
[edit] LegacyWhile many of the water rides still exist, extensively renovated by Intrawest, which bought the ski area in 1998 and decided the next year to reopen them as Mountain Creek Waterpark, it is no longer the state's largest water park nor quite the draw it once was. Other waterparks have been built in and near the region, dividing what was once an exclusive market. New Jersey toughened its amusement regulations as a result of the Action Park experience. Rides at Mountain Creek, many of them built in Action Park's heyday, now boast large bilingual signs advising patrons of just what the ride entails, how deep the water is in metric and English units and the age it is most appropriate for, as well as their state regulatory ID numbers. Safety rules are strictly enforced at the new park, although alcohol is still available. Today Mountain Creek is managed by Palace Entertainment. Action Park as it was is now a fond memory, a cultural touchstone for many Generation Xers who grew up in North and Central Jersey. A popular list of "You Know You're from New Jersey When ..." that circulates in email begins with, "You've been seriously injured at Action Park."[22] Some even credit the park for making them learn some difficult lessons. In 2000, one, Matthew Callan, recalled Action Park thus:
Chris Gethard, a writer for Weird NJ and the associated book series, concurs:
Rock band Shellac named their 1994 debut album At Action Park. [edit] MTVOn August 1, 1993, MTV's Headbanger's Ball taped an episode at the park. The host, Riki Rachtman, interviewed and went on the rides with the band Alice In Chains. [edit] Notes
[edit] External links
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