Action (formerly Action Food Barns and Action Supermarkets) is a defunct Australian supermarket chain. Based in Perth, Western Australia, Action had 80 supermarkets across Western Australia, Queensland and New South Wales, and was one of the largest supermarket chains in Australia.

[edit] Trading

Its generic brand range was called "Basics" and its corporate generic brand range was the "Signature Range". Action's last slogan was "Action means a great deal". Previous slogans included "Packed Full of Great Shopping Ideas" and "Packed Full of Good Taste".

Action served in excess of 750,000 customers every week and employed over 7,800 staff. Total supermarket trading area at the end of the November 2003 was approximately 159,000 square metres.

[edit] Demise

Action was originally operated exclusively in Western Australia by Foodland Associated Limited, which also operated the Supa Valu, Dewsons and Dewsons Express supermarkets. FAL was later sold to rivals Metcash (Australian licensee of the international IGA brand) and Woolworths in late 2005.

In March 2006, Metcash announced that it will convert most of the remaining Action supermarkets into IGA-branded stores, however some Action branded stores remain in Brisbane due to there being Woolworths Supermarkets in these centres as well as Action.

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