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Accountancy Age is a trade magazine for accountants and financial staff in the United Kingdom. It is published weekly both on paper and electronically.

[edit] History

Accountancy Age was first published on 5 December 1969, by Michael Heseltine's company Haymarket Publishing.^[1] Haymarket later sold Accountancy Age and Computing magazine to become the mainstay journals of VNU Business Publications Ltd, which formed in 1980.^[2] The parent company, Dutch media group VNU, was acquired by a group of private equity firms in 2006, and renamed as The Nielsen Company. They then sold the business publications division to venture capital group 3i, which in February 2007 sold the UK company to its current owner, Incisive Media.^[3]

[edit] Awards

For several years the magazine has organised and hosted a series of annual awards for accountancy firms, individuals, teams, initiatives and software packages.^[4]

The magazine has itself won various awards including the 2008 Award for "Editorial Team of the Year" from the Association of Online Publishers.^[5] Liam Saunders' weekly cartoon "Colin"^[6] won the Workworld Media Award for "Cartoonist of the Year" in 2003.^[7]

[edit] Readership

The magazine's target audience is British qualified accountants, to whom it is sent on request without charge. It claims 65,000 readers in this group,^[8] up a little from the 62,000 stated in the first issue.^[1] The AOP's editorial award case study refers to "senior figures at big four firms and in government swearing by the team’s newswires, live blogs, and multimedia industry coverage",^[5] and the magazine claims that it is considered the "independent voice of the profession".^[8]

[edit] Products

Accountancy Age also offers professional services including web-based tools for software selection and financial analysis.^[9]

[edit] References

^ ^a ^b First issue of Accountancy Age, 5 Dec 1969
^ Acquisition of VNU Business Publications Ltd, Incisive Media press release, 8 Feb 2007
^ Incisive to buy VNU Business Publications, Daily Telegraph, February 6, 2007
^ Accountancy Age Awards.com
^ ^a ^b Accountancy Age - Winner of Editorial Team - Business 2008, UK AOP case study, 28 October 2008
^ http://www.accountancyage.com/colin
^ In other news, The Comics Journal, 17 November 2003
^ ^a ^b Accountancy Age at Incisive Media website
^ Accountancy Age launches software to improve client service, Accountancy Age, 23 Apr 2009

[edit] External links

www.AccountancyAge.com – official website

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[first-0] First issue of Accountancy Age, 5 Dec 1969

[news2007-1] Acquisition of VNU Business Publications Ltd, Incisive Media press release, 8 Feb 2007

[vnubpl-2] Incisive to buy VNU Business Publications, Daily Telegraph, February 6, 2007

[3] Accountancy Age Awards.com

[aop-4] Accountancy Age - Winner of Editorial Team - Business 2008, UK AOP case study, 28 October 2008

[5] ttp://www.accountancyage.com/colin

[6] In other news, The Comics Journal, 17 November 2003

[incisive-aa-7] Accountancy Age at Incisive Media website

[8] Accountancy Age launches software to improve client service, Accountancy Age, 23 Apr 2009

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