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Accor is a French multinational corporation, part of the CAC 40 index, operating in nearly 100 countries. Headquartered in Courcouronnes, Essonne, France,[3] near Évry,[4] Accor is the European leader in hotels (Accor Hospitality) and a global leader in corporate services (Accor Services).[citation needed] Accor Hospitality, the Accor hotels branch, has more than 4,000 hotels worldwide, ranging from economy to luxury.[citation needed] Through Accor Services, Accor also runs service vouchers to over 430,000 companies and institutions and 30 million users in 40 countries: Ticket Restaurant, Luncheon Vouchers, Ticket Alimentaçao, Clean Way, Ticket Service, Childcare Vouchers, Eyecare Vouchers, Bien-Etre à la Carte, Worklife Benefits, EAR, Accentiv', Académie du Service, Tesorus, Ticket Compliments.
[edit] HistoryIn the 1960s, the travel industry in France was booming, but many new hotels were concentrated only in major urban areas such as Paris. At the time, Paul Dubrule and Gérard Pélisson were both living in the United States, working for major computer firms.[5]They went into business together, and in 1967, founded the SIEH (Société d'investissement et d'exploitation hôteliers) hotel group. Having seen the success of American lodging properties in suburban areas and along major highways, Dubrule and Pélisson opened their first American-syle Novotel hotel outside of Lille in northern France. In 1974, they launched the Ibis brand with the opening of the Ibis Bordeaux. The following year, SIEH acquired the Courtepaille and Mercure brands, and in 1980 the Sofitel hotel brand, which then consisted of 43 hotels. Two years later, in 1982, the SIEH bought out Jacques Borel International, the then world-leading brand offering restaurant vouchers. In 1983, the Group, which had restaurant tickets and hotels, changed its name to the Accor Group in 1984, Dubrule and Pélisson were elected "Managers of the Year" by France’s Le Nouvel Économiste magazine. [edit] The GroupThe Accor Group continued to expand. In 1985, it launched the Formule1 brand, offering simple and functional accommodation at low prices. Five years later, in 1990, it took over the US brand Motel6 in an acquisition that made Accor the world’s leader in hotels. The group continued its expansion, buying Westin Hotels and Red Roof Inns. In the 1990s, it diversified to include Accor Casinos and in 1995, bought a 30 per cent stake in Club Méditerranée. Accor remains Europe’s leading hotel group, and has France’s largest number of hotels in the low-, medium- and high-range price brackets in Paris and across the country. [edit] ManagementIn 2006, Gilles Pélisson, nephew of Accor co-founder Gerard Pélisson, took over the Group as CEO, replacing former CEO Jean-Marc Espalioux. Accor appointed Serge Weinberg, head of Weinberg Capital Partners, chairman of the supervisory board. In February 2009, CEO Gilles Pélisson was appointed chairman and CEO. Gilles Pélisson had previously been head of Bouygues Telecom, chairman of NOOS, the leading cable network in France, and CEO of Euro Disney. He was co-vice-president of the Novotel brand in 1994. [6] | In September 2007, Gerard Pélisson and Paul Dubrule published a book called Reaching for the Impossible, recounting the expansion of the group across the world. [edit] Beyond Accor[edit] Food Service ManagementIn 2009, it launched the FOOD Project, an acronym for Fighting Obesity through Offer and Demand in six countries. Nutritionists developed a list of dietary recommendations. While many are common to all countries, others take account of national culinary habits. In France, for example, the FOOD Project recommends seasoning without excessive fat or salt; making desserts with fresh fruit and dairy products; and offering bread, olives or nuts as an aperitif. For Belgians, FOOD recommended salt should not be put on the table, and olive oil should replace the butter to accompany bread. In Spain, it advises serving sauces separately while in the Czech Republic, less meat should be served, with more vegetables and salad.[7] [edit] Sustainable developmentIn October 2009, Accor was ranked number one for sustainability among the world’s 10 largest hotel groups. The London-based sustainability consultancy Two Tomorrows, which produced the rating, recognised Accor’s efforts to tackle “key sustainability challenges facing the hotels sector” and for designing “a comprehensive approach to managing them.” [8] Some of the measures that Accor has taken in the US include:
[edit] Corporate Social Responsibility (CSR)The size and profile of the Accor Group mean it is well placed to support social development and humanitarian organisations. As of October 2009, it was involved in CSR programmes across the world:
[edit] Brands[edit] Accor HospitalityBudget brands:
Accor sold Red Roof Inns in April 2007.  Economy brands:
Midscale brands:
Upscale brands:
Luxury brand:
Figures at 30 Jun 2009 Other activities:
 [edit] Famous hotels
[edit] References
[edit] External links
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