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3e is a television service operated in the Republic of Ireland by the TV3 Group. The channel operates daily between 08:45 and 01:00. Originally known as Channel 6 when it launched on 30 March 2006, it was rebranded as 3e on 5 January 2009.[1] The channel targets the under-35 age bracket and airs a mix of foreign made programming, with shows such as Heroes and Frasier. The channel was the first Irish general entertainment channel not to provide news bulletins or sport; however 3e has since started to air news bulletins every hour during their prime time schedule each weekday and for the first time 3e began showing live sports in September 2009 with live coverage of the Europa Cup. 3e is available to more than 80% of the country through cable and satellite television, and may also be available on the new Irish digital terrestrial television system (DTT), which has yet to launch.[2].[3]
[edit] History[edit] ConceptThe channel's founders were a consortium that had little experience in the media, and included the Barrys family and the Gowan Group, a motor dealership chain, who between them, raised more than €14 million to fund the project. The idea behind Channel 6 was to compete with the Irish state-owned station RTÉ Two, the independent station TV3 and British networks such as Channel 4. To do so, the station focused on acquiring the rights to cult American shows such as Friends and Family Guy, and through locally produced magazine shows about music, movies and entertainment news. It also hoped the absence of any news or current affairs programming would attract younger audiences. The channel was originally founded by a group of investors that included the Barry's Tea family and Senator Feargal Quinn, however, in July 2008, it was confirmed that Ireland's first independent broadcaster, TV3, was to buy the channel for around €10 million.[4] The deal was given the approval of the Broadcasting Commission of Ireland, and was approved by the Irish Competition Authority thereafter.[5] TV3 immediately landed itself in hot water when it set about lowering standards of home-produced broadcasts on the channel to a level similar to its own style. In December 2008 it axed Night Shift, the popular night-time music show and Ireland's main outlet for its band's music videos. An online petition has been set up to reinstate the show in a move similar to the No Disco fiasco of the early 2000s.[6] Channel 6's other music shows, Day Shift and Pop Scene were also cancelled with the TV3 takeover of the channel, as was the Channel 6 movie show Take 6. TV3 do not provide exclusive shows for the channel, rather it depends on repeats of Xposé and hourly TV3 News updates. [edit] LaunchChannel 6 began broadcasting a preview loop on 26 March 2006 on UPC on the same day as it launched a national marketing strategy aimed at building interest in the channel ahead of its launch, and included double-page spreads across a number of national newspapers, outdoor advertising and a radio campaign.The station was officially launched on Thursday 30 March 2006 with the first programme being a mock newscast by Michelle Doherty, explaining the focus of the channel on entertainment, followed by an episode of Take Six. Despite the publicity campaign however, the launch came amid confusion among the public and those in the media sector. This was because of a number of issues, including a mix up where the station's website implied that the channel would not launch for another two weeks.  As well as this, the station's initial plans to take out a licence from the UK regulator, Ofcom, and to broadcast only on Sky Digital, also posed some issues during the launch of the channel. Disputes over the positioning of the channel on Sky's EPG, meant that it was withdrawn from Sky's platform, plunging the network into a grey-area had it tried to broadcast on cable with only a UK licence. Following the dispute with Sky, Channel 6 returned its Ofcom licence and was subsequently granted one by the Broadcasting Commission of Ireland to broadcast on the NTL and Chorus cable platforms. The station also faced issues in trying to get included in the TV listings of the main national newspapers, often given much less room than the other Irish channels and placed in the satellite channels section. The station's first Managing Director was Martin Drake, who left the company after just eight months, and after a period under interim CEO Mark Kellett, the channel's top job was taken by current Managing Director Michael Murphy. [edit] Disputes with SkyA dispute occurred with British Sky Broadcasting over a refusal to assign Channel 6 EPG (Electronic Programme Guide) channel 106 (the position the station had on both NTL and Chorus) on its SkyDigital system, which was used by one of its flagship channels, Sky1 or 105 (a still vacant slot between TG4 and Sky One), next to the other Irish channels. Instead Sky offered to place Channel 6 in the 200s at the bottom of the entertainment category as it was a general entertainment channel, and did not carry any public service remit, this being Sky's justification for placing the four Irish terrestrial channels in positions 101-104, as (unlike NTL or Chorus) they are accountable to Ofcom in the UK rather than the Broadcasting Commission of Ireland.[7] The moving of Sky1 would also have been complicated further, as its sister channels Sky2 and Sky3 would also have to be reallocated to new positions. As a result, Channel 6 was launched outside of the Sky package, however, the station's low ratings led the company to accept Sky's original offer and it was placed on the EPG from 5 February 2007 at channel 223, which later moved to 190 and then moved again to 182, from 12th October 2009, 3e will air on channel 105 on the sky epg, ahead of British digital channel sky 1. On 29 September 2009, TV3 announced that 3e will be moving from channel 182 to channel 105 from 12 October, 2009.[8][9] [edit] Sale to TV3In July 2008, the channel's owners accepted a takeover bid from rival broadcaster TV3, who had been looking to expand further with the launch of the new DTT system. TV3 had made an unsuccessful bid through 'One Vision' along with Setanta Sports, Arqiva and Eircom, to operate the new DTT system, losing out to Boxer TV (Boxer TV pulled out of the DTT project and One Vision are now in discussion for the licence), under the proposal, the station had planned to launch two new channels: '3Xposé', a general entertainment channel based on the Xposé programme, and '3Today' a news and current affairs channel. The TV3 takeover was worth around €10 million and was subject to regulatory approval. TV3 had plans to consider changing the format of the station, including rebranding it to make a strong connection between the two stations, as well as sharing TV rights for sporting competitions and working together on to increase the number of homemade productions.[4] TV3 also planned to move the station's base to its headquarters at Ballymount. On 5 January 2009, Channel 6 became 3e, associating itself with its new sister station.[10] It was reported on 24 July 2009 that the TV3 Group sought to change 3e's licensing from the Broadcasting Commission of Ireland[11]. On 29 July 2009 the Broadcasting Commission of Ireland announced that the 3e licence would be licensed under Section 34, rather than Sections 36 and 41, of the Broadcasting Act 2001. This means that 3e is no longer a separate cable and satellite service rather it will be covered by the main terms and conditions of the existing TV3 contract.[12] [edit] Programming[edit] HomegrownAs Channel 6 the channel produced several shows to compete with both RTÉ Two's and TV3's youth orientated programming, such as, Cois Farraige an Irish surfing and surf culture show hosted by Jenny Buckley , Access Hollywood also hosted by Jenny Buckley, Day Shift a weekend morning music show, Game On a video games show, Night Shift a late night interactive music show hosted by Michelle Doherty, Quiz 6 a phone-in quiz show, where viewers could answer on screen puzzles to win cash and Take Six a movie show hosted by Elisa Jones, Sean Musanje and Serena Bellissimo. Channel 6 had cancelled all but Day Shift, Night Shift, Pop Scene and Take 6 by the time TV3 had bought the station. TV3 cancelled all of the remaining Channel 6 programmes as they relaunch the channel as 3e. Channel 6 programming was replaced by repeats of TV3's Xposé, XposéXTRA and The Holiday Show. [edit] News and SportsAlthough designed as an entertainment channel, 3e started broadcasting news updates shortly after the station rebranded to 3e. 3e News Update is a minute long news broadcast from TV3 News. 3e News Update broadcasts Monday to Friday at 6.59pm, 7.59pm, 8.59pm, and 9.59pm. The News Updates are presented by TV3 News presenters, however, the programme has its own computer generated studio, separate from the TV3 newsroom. In September 2009 TV3 Sport provided live coverage of Europa Cup on 3e. CEO of the TV3 Group David McRedmond revealed in an interview with Hot Press on Thursday, October 8, 2009 that 3e would produce a new news programme targeting a demographic between 15 to 34 years of age. The show will air every evening and it is expected to start broadcasting at the end of October[13]. [edit] ImportsAs Channel 6 the channel launched several new high profiled US serials including Heroes, House, Rachel Ray, My Name is Earl, American Dad, Dexter, Family Guy and The Closer however due to the channels lack of coverage it was unable to launch these serials to Irish Audiences. Other high profiled well known serials were bought in the hope that they would help launch the channel to viewers used to shows like CSI, Fraiser, Friends, Sex and the City, Scrubs, The Sopranos, Swingtown and The Wire. [14] With the take over of the channel by TV3 and its relaunch to 3e they have been able to add some of TV3's imports to their service including the ITV package of shows used by TV3 and other late night shows such as Jimmy Kimmel Live! and the first series of In Treatment. TV3 have since moved most of their American shows to the channel tending to show ITV programming or imported documentaries on TV3. [15] [edit] Prime time Sample/Indicative schedule 2009/2010In 2009 several rearrangements of the 3e schedule occurred including showing repeats of Xpose and Emmerdale straight after TV3, followed by putting Xpose on at 5:30pm instead of 6:30pm and removing repeat showings of Emmerdale and replacing them with repeat showings of Coronation Street. Each of the changes failed to ignite 3e audience share, at first a small drop was seen. As you can see Xpose was returned to 6:30pm, while a Coronation Street omnibus is now shown on Sunday afternoon. The following schedule was announced by TV3 in August 2009, it is here purely to provide an idea of the type of schedule that 3e provides during the year it was announced with TV3's schedule. Movies are in red;comedies are in green, dramas are in dark green; reality shows are in yellow; game shows are in orange; news programming is in brown; Chat shows are in purple; Feature programming is inlight green; Documentaries are in grey
[edit] On Air Identification
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