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361 Degrees International Limited

Type	Privately owned company
Founded	2002
Headquarters	Jinjiang, Fujian Province,China
Key people	Ding Wuhao, President and Executive Director
Industry	Sportswear and Sports Equipment
Products	Athletic shoes, apparel, sports equipment, accessories
Website	http://www.361sport.com/

361 Degrees International Limited is a major Chinese supplier of shoe and sports goods, primarily in the People's Republic of China. 361 Degrees counts Li Ning Company, China DongXiang, Xstep and Anta as its main competitors.

As of March 2009, there were 5,543 361 Degrees authorized retail outlets in China. The company does not own any of these outlets. They are owned and managed by 3,031 authorized dealers.

[edit] Product

361 Degrees’ collection include:

Footwear: badminton, table tennis, lawn tennis, basketball, casual, general training, running, and general outdoor

Apparel: badminton, tennis, basketball, casual, general training, running, outdoor, women’s fitness

Accessories: bags, balls, caps, equipment, knitted protective gear and socks.

[edit] Marketing

The company’s brand, 361˚, was first launched in January 2004. It denotes 360 degrees of a protractor circle plus one extra degree, representing the company’s goal of establishing this brand to meet athlete’s need for professional functionality, plus an added degree of innovation and creativity.

361˚ markets its brand through slogans that represent its brand value. The slogans used over the years are:

“Dare to be” (2004-2007) “China, Dare to Be” (2008) “One Love” (2009)