:30 Seconds
Genre	Comedy
Created by	Tim Bullock Justin Drape Scott Nowell
Written by	Tim Bullock Justin Drape Scott Nowell Andrew Knight
Directed by	Shawn Seet
Starring	Peter O'Brien Joel Tobeck Gyton Grantley Stephen Curry Jenna Lind
Country of origin	Australia
Language(s)	English
No. of seasons	1
No. of episodes	6
Production
Executive producer(s)	Andrew Denton (Zapruder’s Other Films)
Running time	30 minutes (including commercials)
Broadcast
Original channel	The Comedy Channel
Original run	7 September 2009 – 12 October 2009
External links
Official website

:30 Seconds is an Australian comedy series produced for The Comedy Channel which satirises Australian advertising companies and advertising industry. The name of the show comes from the advertising slots on television that are normally 30 seconds long.

Contents 1 Setting 1.1 Lazzi 2 Cast 3 References to popular culture 4 Episodes 5 See also 6 References 7 External links

[edit] Setting

The show revolves around a fictitious advertising agency, BND which is a global advertising network, with 61 offices worldwide. The show takes place in one of the Australian offices.

[edit] Lazzi

:30 Seconds occasionally has parts closely resembling a lazzi. This occurs sporadically throughout the show when Martin Manning sees a product. The product that Martin sees becomes centerpiece, while a culmination of the product in Martin's eyes, and how the product could be advertised. For example, the first use in the show occurs in the first scene, when Martin first looks at an Orange Juice container. Suddenly the packet animates and a stereotypical advertising voice over sounds saying: "Now with added goodatives". The scene returns to normal after this brief lazzi, and the scene continues on.^[1]

[edit] Cast

• Joel Tobeck as Martin Manning
• Stephen Curry as McBaney
• Gyton Grantley as Sumo
• Kat Stewart as Marion West
• Peter O'Brien as Bill Brooker
• Jenna Lind as Kath Bullock
• Emily Brennan as Barbara
• Abe Forsythe as Karl

[edit] References to popular culture

Martin Manning uses a white iPhone in all episodes.

Episode three mentions McDonald's, the television show The Jetsons and professional athletes Stephanie Rice, Maria Sharapova, Mitchell Johnson. A white Nintendo DS lite is played by Martin's son, while Martin owns a Uniden home phone and a laptop from the MacBook family. Matt Shirvington is also mentioned, and has a cameo near the end of the episode.

[edit] Episodes

#	Title	Airdate	Timeslot	Ratings[nb 1]
1	"Drink Rexponsibly"	7 September 2009	Monday 8:30 pm–9:00 pm	38,000 (20th)[2]
2	"Be The Tool"	14 September 2009		—
3	"Good Clown Bad Clown"	21 September 2009		—
4	"Invisible Fault Lines"	28 September 2009		—
5	"Twenty One Today"	5 October 2009		—
6	"A Matter of Trust"	12 October 2009		—
Average series ratings (ongoing)				38,000

Notes:

[edit] See also

• List of Australian television series

[edit] References

[edit] External links

• :30 Seconds - Comedy Channel
• :30 seconds at the Internet Movie Database

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