2wayAlert Information & 2wayAlert Links at HealthHaven.com

2wayAlert, LLC^[1], is a New York based company established in 1999 by Julian Hill^[2] and John Leyva. 2wayAlert specializes in mobile marketing, grassroots marketing, organic marketing, viral marketing and mobile content distribution. 2wayAlert is the leading wireless provider of urban entertainment news, lifestyle and mobile marketing solutions of wireless text messaging products and services specifically for the executive/consumer on the move market and urban market.

With an outreach of well over 300,000 subscribers, 2wayAlert is the principal provider of mobile marketing solutions for advertisers targeting today's Hip Hop On the move generation wirelessly. 2wayalert's services include the "On-Demand" distribution of urban entertainment news & lifestyle content, mobile marketing, exclusive ring tones, via multi-media messaging and music industry wireless applications.

2wayAlert has been featured in numerous online and print publications, including but not limited to the following The Source Magazine^[3], DMnews^[4], Wireless Week^[5], EURweb^[6]^[7], Digital Media Wire^[8] and countless others.

2wayAlert has also been mentioned in numerous songs, most notably on the "multi-platinum selling" recording artist Fabolous' hit "Young'n (Holla Back)", which was produced by The Neptunes. The single appeared on Fabolous' debut album Ghetto Fabolous and was featured in a music video^[9]. The Ghetto Fabolous album was certified platinum on February 6, 2003, by the RIAA^[10].

Young'N (Holla Back)'s lyrics referencing 2wayAlert:

Pimpin' here's a new way to flirt
Listen to the 2wayAlert, it goes ...

In 2002, 2wayAlert entered into a strategic partnership with RestaurantRow.com^[11] to provide Restaurantrow subscribers with real-time reviews and also the ability to make reservations wirelessly via handheld devices.

In 2003, 2wayAlert was awarded a Platinum plaque from the RIAA and Bad Boy Records for promotions of the album "We Invented the Remix Vol. 1"^[12]

2wayAlert's pioneering promotions with Sean"P. Diddy" Combs have been the focus of case studies on mobile marketing and branding^[4]^[13].

In 2003, 2wayAlert and UrbanWorld Wireless partnered up to create the world's largest database of urban mobile users.

This is what they had to say about the partnership:

"This is just the next logical step in our goal to continue to implement trail blazing strategies designed to promote new standards of marketing and advertising geared toward the hip hop community," said Julian Hill, CEO of 2wayAlert. "A union with UrbanWorld Wireless will clearly identify our products and services as innovative and viable tools needed to reach a rapidly increasing consumer base of mobile device and web users."^[14]

"This is an outstanding combination of two premier companies committed to working together to promote the development of an Urban World-wide wireless community," said Mike Johns, CEO of Urban World Wireless. "This partnership creates an experienced management team with a strong distribution of content. As a result of a partnership with 2wayAlert, we will be able to offer more to our subscribers and clients."^[15]

Based in New York City^[16], 2wayAlert.com, LLC is a privately owned wireless marketing and content provider with a growing outreach of over 300,000 subscribers. A pioneer in wireless advertising and marketing, their industry ties have led them to promote popular artists such as P. Diddy, Jay-Z and Big Pun and create wireless advertising strategies for television and movies such as Comedy Central's "Chappelle's Show" and "Half Past Dead" for Sony Pictures, respectively.

[edit] 2wayAlert's Mobile Activism

2wayAlert through its subscriber base have been involved and spearheaded numerous social causes. One example was 2wayAlert's Free Slick Rick (rapper Ricky Walters) campaign. 2wayAlert in conjunction with Slick Rick's wife, Mandy Aragones, created FreeSlickRick.com (in 2002) and the Free Slick Rick petition^[17] to bring awareness to his plight. 2wayAlert was joined by Russell Simmons and Def Jam, Will Smith, Jesse Jackson, Chris Rock, New York Senator Chuck Schumer and countless others in calling for Slick Rick's release. In 2008, New York Governor David Paterson granted Slick Rick a full pardon.

2wayAlert's Co-founder, John Leyva says "We are committed to causes that effect our community and have been part of numerous campaigns with non-profit organizations, pro bono. We are always pleased to use our platform for the betterment of our members."

[edit] References

[edit] External links

2wayAlert's Official website

[0] ttp://www.2wayalert.com/

[1] ttp://www.linkedin.com/in/julianhilljr

[2] ttp://viewmorepics.myspace.com/index.cfm?fuseaction=viewImage&friendID=53825016&albumID=0&imageID=12837585

[database1-3] ttp://www.dmnews.com/Pdiddy-Builds-Hip-Hop-Database-Through-Web-Wireless/article/78434/

[4] ttp://www.wirelessweek.com/hip-hop-companies-get-together.aspx

[5] ttp://www.eurweb.com/story/eur6583.cfm

[6] ttp://www.eurweb.com/information/factoids.cfm?Month=03&Year=2001

[7] ttp://www.digitalmediawire.com/archives_050103.html

[8] ttp://www.youtube.com/watch?v=7R0nxgPDwl0

[9] ttp://www.riaa.com/gp/database/search_results.asp

[10] ttp://www.restaurantrow.com/

[11] ttp://www.riaa.com/goldandplatinumdata.php?table=SEARCH_RESULTS

[12] ttp://identityfiles.site.voila.fr/best/PDiddy_case.pdf

[13] ttp://goliath.ecnext.com/coms2/gi_0199-2733354/UrbanWorld-Wireless-2wayAlert-Team-Up.html

[14] ttp://www.urbanworldwireless.com/westeast.php

[15] ttp://www.findownersearch.com/brand/4258388/

[16] ttp://www.thepetitionsite.com/takeaction/138876569

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