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In Internet culture, the 1 percent rule or the 90-9-1 principle reflects a theory that more people will lurk in a virtual community than will participate. This term is often used as a euphemism for participation inequality in the context of the Internet.
[edit] 1% ruleThe 1% rule is a theoretical internet concept which states that the number of people who create content on the internet represent 1% (or less) of the people actually viewing that content (e.g., For every one person that posts on a forum, there are at least ninety-nine other people viewing that forum but not posting). The term was coined by authors and bloggers Ben McConnell and Jackie Huba[1] although there are earlier references to the same concept[2] that did not use this name. The actual percentage is likely to vary depending upon the subject matter. For example, if the forum requires content submissions as a condition of entry, the 1% rule may be higher than one percent. This can be compared with the similar rules known to information science, such as the 80/20 rule known as the Pareto principle, that 20% of a group will produce 80% of the activity, however the activity may be defined. [edit] Participation inequalityA similar concept was introduced by Will Hill of AT&T Laboratories and later cited by Jakob Nielsen; this was the earliest known reference to the term "participation inequality" in an online context[3] The concept was described as follows:
This concept is often euphemized as the "1% rule", which does not explicitly refer to the quality of participation, just the quantity. The term participation inequality regained public attention in 2006 when it was used in a strictly quantitative context within a blog entry on the topic of marketing.[4] [edit] See also[edit] References
[edit] External links
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